Archive for September, 2007

A Guide to Vertical Search Advertising »

DMNews; “Vertical search engines, as deemed by e-marketing and search-engine pundits, are the “hottest trend in search.? As VSEs diversify, they become more attractive to users and advertisers alike. Here’s how to integrate VSE advertising into your next marketing campaign. What are VSEs? Unlike general search engines like Yahoo and Google, which crawl the entire […]

3 Simple Ways to Make Your Online Business Standout »

Entrepreneur; “Standing out from the crowd is your key to success, but it can be difficult on the crowded internet. The following entrepreneurs use a variety of ways to rise above the noise. 1. Packaging: ScrapYourTrip.com, an Orlando, Florida, scrapbooking supplier, uses customized Priority Mail boxes from the U.S. Postal Service that are specially branded […]

What You Should Know about Keeping Online Payments Safe »

Entrepreneur; “Ever hear of the Payment Card Industry Data Security Standard? Get to know it because not complying with the PCI DSS could your online business big bucks. The PCI standard, a requirement since 2001 that’s increasingly being enforced among growing businesses, is intended to help organizations protect customer account data. It includes requirements for […]