BizMord Online Marketing Blog

What this post is about can completely apply to your internet marketing strategy, so read on and don’t jump.
Why is it that every time I see a dentist TV ad they have a person sitting in the examiner chair with their mouth wide open and 20 things sticking out of it … oh and a […]

Google is making a little change to their way of ranking the top 3 PPC positions within their AdWords system. Here is what they say;
“The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality […]

Kiplinger;
Search engine providers (such as Yahoo!, Microsoft and market leader Google) offer Internet advertisers exceptional targeting capabilities through the sale of advertising space linked to “keywords.” An advertiser that purchases keyword-linked ad space gets to display its advertisements adjacent to the results the search engine generates when a consumer searches for a particular keyword.
For example, […]

Ecommerce-Guide;
EBay is truly a wonder of the cyber world. With 83 million users in the U.S. alone, and millions of sales opening and closing everyday, the company handles a staggering amount of data and yet remains a viable, functioning monolith of e-commerce. That is, until something goes wrong. Shackled by its size, the […]

MarketingSherpa;
SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.
Includes answers to why:
-> They offer […]

DMNews;
Direct mail recipients are nearly twice as likely to purchase form a retail Web site as those who receive just an Internet communication, according to comScore’s 2007 Multichannel Direct Mail Study.
In addition, when that mail piece is a catalog, the results were even better, as more than two-thirds of shoppers then visited the site. This […]

DMNews;
The average time delay between a consumer’s first visit to a Web site and the time of purchase has increased since 2005, according to a new study by ScanAlert. “Digital Window Shopping: The Long Delay Before Buying” found that shoppers this year are taking an average of 34 hours and 19 minutes between browsing and […]

Entrepreneur;
Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won’t replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events.
Entrepreneurs save on the costs of travel, booth materials and employees’ lost productivity.

NYReport;
“Avatars — A pictorial presentation of a human in a chat environment— can improve your site visitors’ experience by not only putting a sense of you in your website, but by directing the site visitor to something important. Think of it as a guide or a salesperson for anyone who clicks on your site. Note […]

Direct;
“Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize to drive search traffic, it took a leaf from that baby book and did some testing of its own.
[…]