Archive for April, 2007

Pre-Defining Website Path Analysis From a Second Page »

By Igor Mordkovich on Apr 24, 2007 in Web Analytics, General, Online Marketing | 0 Comments

I hear it all the time … “our home page has many different directions where visitors might go and so we can’t structure a pre-defined path route”. I can actually relate to this problem. But how do you go about pre-defining the path and working on achieving it?
It’s easy …. start from the second page.
When […]

SES NYC 2007 Goodies Part 1 of 2 »

By Igor Mordkovich on Apr 18, 2007 in SES, General | 1 Comment

Well, it took me 5 days to post that I am back from the SES show in NYC. (Can I be “back” if I live in NYC?”) Anyway, below are a few ideas, tips, reminders, etc that were mentioned at the SES show.

When doing PPC, be sure to separate 1 campaign per country. Don’t combine […]

SES NYC … See You There. »

By Igor Mordkovich on Apr 9, 2007 in SES, General | 0 Comments

Well, I am going to be at the NYC SES show this week. I look forward to those “boxed lunches” and “fresh coffee”. Anyway.
Feel free to say hello.
I don’t know if I’ll be blogging each session I go to. Nevertheless, I do believe that I’ll post here some of the very best ideas and comments […]