Archive for February, 2007

Choosing SEO Providers By Their Own Organic Rank »

So … how do you choose the right SEO company? I wrote about this long before and there are many, many, articles on the subject. Some of them are accurate and some not. Reading an article by Dave Davies titled “What to look for in an SEO” got me a bit concerned when he wrote; […]

Avinash Kaushik Presentation at ClickTracks Virtual Class »

Well, today I attended the virtual ClickTracks class where Avinash Kaushik was the speaker. As I read his blog every week I made sure to attend and listen to his presentation. Even though the class was presented by ClickTracks, I appreciated the fact that they didn’t solely focus only on themselves. I was happy to […]

Choose … Better Product or Better Brand? »

As I was surfing the web I stumbled upon an article talking about branding. What it said was very true about branding; “If you just build a better product, eventually some other company is going to build a better product than yours, and your stock will fall like Motorola’s did. If you build a better […]

Hey Marketer, Who Is In That Chair Across From You? »

Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target. The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell […]

How a Businessman Parked his Rolls-Royce in NYC Garage for $15.40 per Week »

This is not so much about marketing, rather fun and witty post. Keeping it light today. Before going to Europe on a business trip, a man drove his Rolls-Royce to a downtown New York City bank and went in to ask for an immediate loan of $5,000. The loan officer, taken aback, requested collateral and […]

How to Get Your Prospects Reading What You Want Read »

This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc. People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it […]

Increased Website Text Size Results in Longer Visits »

I would not consider myself a “blind man” or a senior who needs the text size to be set at 24 points. Yet, I see that website owners forget that it’s a pain in the a** to read web copy … especially if it’s in small text size. One of the websites I manage sells […]

.EDU Links from Professor Bloggers »

This is something I wanted to share with you “my reader”. As you know, .EDU links (from relevant websites) add a lot of value to your website. Well, did you know that there are a lot of college professors who blog under their college website sub directories? And yes, they are …. .EDU Target professors […]

PPC Campaign Could Be Your Best SEO Tool »

In the early days, SEO was more of an IT function. Later on it moved more into “marketing” strategy including the focus on PR, SMO and PPC …. yes, PPC. I can not imagine starting an SEO project without looking into the PPC data gathered by the company. I use keyword tools and some of […]

BizMord Article “Promoted” to SEOMoz Blog from YOUMoz »

Well it’s nice to see my picture with my article being placed on SEOMoz blog. I originally submitted that article about PPC mistakes to YOUMoz and in couple of days the “mozers” decided to move it to their main blog. I believe my article is the first one to get that “honor” Do I sound […]