A Blog about Marketing (SEO, PPC, Affiliates, etc.) Your Online Business.
By Igor Mordkovich on Jan 10, 2007 in General, Trade Shows | 10 Comments
As I attend multiple search marketing related conferences and trade shows (SES, PubCon, etc.) every year, I always take a closer look at the speakers and how they present the information. One might put you to sleep while another gets you going as if you just drank 3 cans of Red Bull (peace of garbage […]
By Igor Mordkovich on Jan 8, 2007 in Increase Conversion Rate, General, Online Marketing, PPC (Pay Per Click) | 0 Comments
I wrote before about creating landing pages completely focused on the use of words that your customers use. I’ve also stressed about using landing paths instead of landing pages and now I’ll talk about landing page by customer’s state of knowledge.
Your every website visitor is different and unique even though it might be the same […]
By Igor Mordkovich on Jan 3, 2007 in Featured, General, Online Marketing, PPC (Pay Per Click) | 33 Comments
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of […]
