A Blog about Marketing (SEO, PPC, Affiliates, etc.) Your Online Business.
By Igor Mordkovich on Oct 27, 2006 in Casual Friday Posts, General | 0 Comments
As I was driving to get some food today I listened to an old recording of Daily search cast with Danny Sullivan. Few SEO jokes were told there and I decided to share them with you.
It’s Friday you know?
1) When your son asks you if he could play in the Google sand box … […]
By Igor Mordkovich on Oct 24, 2006 in Marketing Strategy, General, SEO | 19 Comments
How will changing the way SEOs get paid effect the search industry? We know the “good ones” won’t guarantee us anything … and maybe they are taking advantage of it? A new SEO payment model might just change that for the better.
Shimon Sandler wrote about a performance based pay for SEOs instead of a standard […]
By Igor Mordkovich on Oct 19, 2006 in General, Online Marketing, PPC (Pay Per Click) | 0 Comments
As we know, Google AdWords PPC management system allows an advertiser to run 2 or more ads per keyword simultaneously. Google rotates the ads in either even ratio or by the one that’s more popular (gets a higher click through rate).
Many marketers “think” that the winner is the ad that generates a higher CTR (click […]
By Igor Mordkovich on Oct 17, 2006 in Business Wisdom, Marketing Strategy, General | 4 Comments
We all know that having smart people working for you is crucial, but who should these people be? What should they be good at? What company positions are “crucial” for a successful Internet business?
In my “years” of business life I had to hire, as well as fire employees. I’ve learned that there are 4 job […]
By Igor Mordkovich on Oct 12, 2006 in General, Online Marketing | 0 Comments
When a person types a keyword they expect to find a site that’s all about the KEYWORD. There are search phrases in your industry that do not describe your product but people who type the search phrases are definitely your target market.
Example: (NOT THE BEST EXAMPLE….) Searching for “Web designer” …… could be relevant […]
By Igor Mordkovich on Oct 10, 2006 in General, SEO | 5 Comments
We have an established partnership with Google and we are actually involved in the modifications of Google algorithm.
Google allows you to do paid inclusion where you can pay for natural rankings.
We will guarantee that 30% of your keywords (selected by our team) will rank in top 10 on MSN and YAHOO.
We can get you into […]
By Igor Mordkovich on Oct 5, 2006 in Customer Service, General | 3 Comments
I noticed that every time something bad happens (customer service problems) it becomes an opportunity to 1) fix the mistake and not make it again and 2) turn the situation around and make that unsatisfied customer into a loyal evangelist.
How do we do it? I’ll get to it in a second.
Since in my career I’ve […]
By Igor Mordkovich on Oct 3, 2006 in Marketing Strategy, General, Traditional Marketing | 0 Comments
You might hate it or love it, but here is the brilliancy … you most likely know it.
“Head on … Apply Directly to forehead, Head on … Apply Directly to forehead, Head on … Apply Directly to forehead, etc”
View it on YouTube
Who said you need a $150K commercial production to make it work? Do you […]
By Igor Mordkovich on Oct 2, 2006 in Marketing Strategy, General | 0 Comments
Pricing a product or a service is one of the most important tasks. It’s not just about the bottom line, it’s also the positioning, reputation and perception of what you have to sell.
As I visited few forums, I found this article about pricing
What they talked about is that you need to look at your cost […]
