Archive for June, 2006

Innovative Sign Up Process For Higher Conversion and Lower Abandonment Rate »

Remember when we said … “Stop making your order process so long and confusing”? Then we said, “don’t make the order process longer than 2-3 steps”? Well, here is a new kind of a order process tactic.
 
http://www.last.fm/signup.php
I feel that this tactic is worth testing. I sure will.
 By the way … The Eisenberg brothers (my neighbors) […]

I’m Morally Obligated To Show You This Huge “Blog Resource” Page! »

Ok… once again, I am not a fan of linking out, BUT if you have a blog you need to see this page. http://www.masternewmedia.org/rss/top55/ Blog Resources page.

Book Review: Creating Customer Evangelism by Ben McConnell & Jackie Huba »

I decided to read this book based on the title and surely the amount of good feedback it received on Amazon.
What the book talks about is how other companies make the shopping experience memorable for the customer. The author takes a particular company and clearly shows their customer focused marketing and relationship building.
Customer evangelism is […]

Doing Website SEO for Google? …Thesaurus is Now Your Best Friend. »

With the updates Google made to their algorithm, more tests prove that they’ve become smarter about filtering spamming sites (you know, the ones who use their keywords 40 times in the same paragraphs) by really looking into the text used.
When you write something, you might refer to it using different words. Let’s say a word […]

SEO Article on Google, Yahoo, MSN and ASK, You Need to Read Now. »

Aaron Wall (the links guy) just published a very good article that I feel you need to see right away. As you know I don’t usually link to other articles from my Blog, but this one is worth the time.
http://www.seobook.com/relevancy/
Enjoy.

Yahoo Mindset: Cool Tool - See What Yahoo Thinks Of Your Site. »

Maybe you know this little tool, but maybe you don’t. What it does is, it shows you how Yahoo considers your site in the rankings. This can be a fun tool, but I already see how it can be a good SEO tool.
http://mindset.research.yahoo.com/
Do a search for your keywords and then move the bar towards “Research” […]

Differentiate Your Advertising / Marketing or Die! »

Interesting, but Americans are exposed to advertising twice as much per year as the Canadians. Four times as much as the English. And five times as much as French. Surprised? You shouldn’t be. I am not the first person to write about these stats.
We can sit here and cry that it’s tough on both the […]

Business / Marketing Wisdom; Where to get it? »

We’re all eager to learn. This is why we read blogs, subscribe to magazines, buy books from our Wish List on Amazon. My amazon wish list has over 85 books right now. My birthday is September 2nd.
Anyway.
It’s great that we want to learn more and in my opinion this is what drives our […]

Google Sandbox Defined = Yea Right! »

This is, in my opinion one of the most controversial topics for Search engine optimizers. The “Google Sandbox”. Some say it’s there, some say it’s a myth.
Quick recap for those who have no idea what Google sandbox is believed to be. (People believe that Google employs a Sandbox effect in their algorithm as new websites […]

How to Use Google AdWords Site Targeting to Find Joint Ventures? »

As you probably know, joint ventures can be a huge benefit to a business. So how do you go about finding a possible joint venture partner using AdWords?
If you ever had to use Google AdWords for your Pay Per Click advertising, you’ve seen them offer you to target your campaign by “Site Targeting”. Here is […]