Category: Web Analytics

Tackling the Phone Order Tracking Problem »

By Igor Mordkovich on May 16, 2007 in Web Analytics, Marketing Strategy, General, Online Marketing | 0 Comments

As many online marketers know … phone orders are trackable, BUT we wouldn’t mind not speaking with you and just having you go online and place the order instead of tying up our customer support people and then making us track the order based on the phone number you dialed.
What is that simple solution? (actually […]

Pre-Defining Website Path Analysis From a Second Page »

By Igor Mordkovich on Apr 24, 2007 in Web Analytics, General, Online Marketing | 0 Comments

I hear it all the time … “our home page has many different directions where visitors might go and so we can’t structure a pre-defined path route”. I can actually relate to this problem. But how do you go about pre-defining the path and working on achieving it?
It’s easy …. start from the second page.
When […]

Avinash Kaushik Presentation at ClickTracks Virtual Class »

By Igor Mordkovich on Feb 27, 2007 in Web Analytics, General, Online Marketing | 3 Comments

Well, today I attended the virtual ClickTracks class where Avinash Kaushik was the speaker. As I read his blog every week I made sure to attend and listen to his presentation.

Even though the class was presented by ClickTracks, I appreciated the fact that they didn’t solely focus only on themselves. I was happy to see […]