BizMord Online Marketing Blog

Offline advertising has been kind of an unknown area for many small businesses, especially ones that started online. Yes, they know that they can target their audience with specialized, local newspapers and other offline media channels but for many it’s an unknown ground compared to the easy PPC model Google provides.
In a BizReport article titled […]

You might hate it or love it, but here is the brilliancy … you most likely know it.

“Head on … Apply Directly to forehead, Head on … Apply Directly to forehead, Head on … Apply Directly to forehead, etc”

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Who said you need a $150K commercial production to make it work? Do you […]

I recently wrote an article about advertisers going overboard with ads when an article about ads being used on the supermarket conveyor belts was sent to me. In my opinion 1 year after that would be implemented, consumers wouldn’t even notice these ads.
On the other hand … last Friday I read this article about Textbook […]

Today I received a story about ads being used on conveyor belts in all major supermarkets. Clever idea?
I am sure some will agree and some will disagree. That’s the beauty of it. Hey why don’t we put ads everywhere a human eye might look? How about having an “Advertising cloud ad in the sky” displayed […]

Tell me … why do creative people who come up with ideas for commercials think that their main objective is to make the audience laugh? Tell me if I am wrong, but isn’t the main objective of an ad / commercial is to either sell a product or increase brand awareness?
Yea, I know … if […]

If your product is not “main stream” do you really need branding or are we using “branding” as an excuse for money wasted on non-performing ads and strategies?
Look … I am a fan of branding and I think it’s an amazing art and science to accomplish what big brands have accomplished, but not all products […]

Have you noticed that it’s much easier to critique and make suggestions to the marketing projects of someone else’s creative than your own? Problem is … when we spend too much time working within our industry, it’s difficult to get out of the box and get a fresh look at our marketing creative.
No it’s not […]

I am not a fan of motivation speeches “Make mistakes, strive harder, work hard, if you fail it’s great…” This post is not about that!
What I mean when I say make mistakes is … if you are doing some sort of advertising, you’re using your educated opinion and knowledge in marketing to structure the ad […]

Have you noticed that most companies use multiple images on their advertising materials, website, billboards, etc? No, that’s not the “1 Image Rule”. It’s what I call … “Confuse the sh*t out of a prospect” strategy. Here is what I am talking about…
When we use images on our websites or other marketing driving channels we […]

Naming a business is (most of the time) a fun process. You sit down and start writing possible names on a peace of paper and then you ask others what they think about it, …
After few hours and a bit aggravation, you might say … hey my full name is John Brent Smith …. what […]