By Igor Mordkovich on Aug 6, 2007 in Featured, Marketing Strategy, General, Trade Shows | 0 Comments
Entrepreneur;
Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won’t replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events.
Entrepreneurs save on the costs of travel, booth materials and employees’ lost productivity.
By Igor Mordkovich on Mar 23, 2007 in General, Traditional Marketing, Trade Shows | 0 Comments
Ok, this is not a NEW idea that Incisive media implemented but it’s something to know whenever you want people to take big steps (like paying $1,700 for a seminar).
People hate big barriers such as high price, long term contracts, commitments (applies to us guys ), etc. So what do you to lower those […]
By Igor Mordkovich on Jan 10, 2007 in General, Trade Shows | 10 Comments
As I attend multiple search marketing related conferences and trade shows (SES, PubCon, etc.) every year, I always take a closer look at the speakers and how they present the information. One might put you to sleep while another gets you going as if you just drank 3 cans of Red Bull (peace of garbage […]
By Igor Mordkovich on Nov 7, 2006 in PubCon, General, Trade Shows | 3 Comments
Well, I am off to the PubCon show in Vegas from November 14 to 17. This sounds like it’s going to be a great show. I am interested in hearing from familiar faces like Rand Fishkin, Aaron Wall, Lee Odden, Dana Todd, Matt Cutts, Danny Sullivan, Andy Beal, Christine Churchill, etc.
The session grid for the […]
By Igor Mordkovich on May 16, 2006 in Trade Shows | 7 Comments
Every time I attend a trade show I see the same thing, over and over, and over again. …….. Cute Slogans that don’t mean a thing or 15 bullet lists of what the company does.
I attended the Search Engines Strategies show in NYC few months ago and can say that it was pretty good. I’d […]