By Igor Mordkovich on Nov 27, 2006 in Google, General, Online Marketing, PPC (Pay Per Click), SEO | 2 Comments
The roll out of the new Google AdWords algorithm is supposed to be calculating the quality score of a landing page. Many marketers are concerned about sensitive data that might be used by Google as an alternative or in addition to landing pages to somehow effect paid as well as natural rankings.
A post by Graywolf […]
By Igor Mordkovich on Nov 9, 2006 in Google, General, SEO | 0 Comments
Website owners usually create a website that consists of many pages and yet they focus 90% of their SEO efforts on that one page … the home page. They write down 4-10 of their best keywords and try to optimize their home page for them. This is called the “Shotgun SEO”
My friend … do not […]
By Igor Mordkovich on Nov 2, 2006 in General, PPC (Pay Per Click), SEO | 7 Comments
I get a call today from a company ****Solutions. Count the * and figure out the URL. Note that the correct spelling is wrong. It should be 3 * but they added another “t” at the end. Did you figure it out?
Ok, first letter is “N” third one is “T” forth one is also […]
By Igor Mordkovich on Oct 24, 2006 in Marketing Strategy, General, SEO | 20 Comments
How will changing the way SEOs get paid effect the search industry? We know the “good ones” won’t guarantee us anything … and maybe they are taking advantage of it? A new SEO payment model might just change that for the better.
Shimon Sandler wrote about a performance based pay for SEOs instead of a standard […]
By Igor Mordkovich on Oct 10, 2006 in General, SEO | 5 Comments
We have an established partnership with Google and we are actually involved in the modifications of Google algorithm.
Google allows you to do paid inclusion where you can pay for natural rankings.
We will guarantee that 30% of your keywords (selected by our team) will rank in top 10 on MSN and YAHOO.
We can get you into […]
By Igor Mordkovich on Sep 20, 2006 in Google, Marketing Strategy, General, Online Marketing, SEO | 9 Comments
Whether you have money to hire an in-house SEO person or you you don’t, website owners are trying to figure out which would benefit their business the most. I’ll try to clarify here the pros and cons of hiring an in-house SEO or outsourcing to an SEO company.
At a recent marketing seminar I attended, one […]
By Igor Mordkovich on Sep 5, 2006 in Marketing Tools, Google, General, Online Marketing, SEO | 0 Comments
There was an interesting post on Jim Boykin blog about hosting your website on a unique personal IP address. Some people think that if your site is hosted and associated with a spammy site on the same IP you can be banned or suffer the effect of Google punishing that other site.
First of all here […]
By Igor Mordkovich on Aug 30, 2006 in Marketing Strategy, Customer Service, General, Online Marketing, SEO | 12 Comments
Even though a few well-known SEO companies get paid a nice fee of $10K+/month making on average about $120,000/+annually per client, most SEO companies and consultants are undervalued. So why is it that businesses are willing to pay Google PPC over $40K/mo but when it comes to SEO they run from $5,000/mo quote? Why are […]
By Igor Mordkovich on Aug 24, 2006 in Google, General, Online Marketing, PPC (Pay Per Click), SEO | 2 Comments
Shimon Sandler wrote a post about CTR metric and how it can be used as an analytic metric. As I was commenting on his blog I decided to share it with you here as well.
My take on the CTR is … every industry is different. For some 2% is excellent and for some 2% is […]
By Igor Mordkovich on Aug 23, 2006 in Google, General, Online Marketing, SEO | 0 Comments
Aaron Wall wrote a very good article about domains and the trust factor that goes into them. It’s amazing how people around me buy domains just because they “think” it will rank well. Instead what they should be doing is checking the domain for positive and negative history.
Here is what I mean.
Before you buy a […]
