By Igor Mordkovich on Feb 28, 2007 in General, Online Marketing, SEO | 9 Comments
So … how do you choose the right SEO company? I wrote about this long before and there are many, many, articles on the subject. Some of them are accurate and some not.
Reading an article by Dave Davies titled “What to look for in an SEO” got me a bit concerned when he wrote;
“The first […]
By Igor Mordkovich on Feb 19, 2007 in Blog Related, Link Building, General, Online Marketing, SEO | 0 Comments
This is something I wanted to share with you “my reader”.
As you know, .EDU links (from relevant websites) add a lot of value to your website. Well, did you know that there are a lot of college professors who blog under their college website sub directories? And yes, they are …. .EDU
Target professors who […]
By Igor Mordkovich on Feb 14, 2007 in General, Online Marketing, SEO | 2 Comments
In the early days, SEO was more of an IT function. Later on it moved more into “marketing” strategy including the focus on PR, SMO and PPC …. yes, PPC.
I can not imagine starting an SEO project without looking into the PPC data gathered by the company. I use keyword tools and some of […]
By Igor Mordkovich on Feb 8, 2007 in Link Building, General, SEO | 4 Comments
Every SEO knows that a keyword targeted anchor text is important. What many forget about is that having 95% of your incoming links have the same anchor text is a red flag with a huge sign that says “SPAM”.
Google has identified the problem long ago and taken measures to deal with it (somewhat) Aaron Wall […]
By Igor Mordkovich on Jan 25, 2007 in Link Building, General, Online Marketing, SEO | 6 Comments
As we all know … incoming links are the juice that we all like to drink (search engines value them). Only problem is … sometimes it’s the wrong flavor that does very little for us. Sure, you can do things to get links naturally (pro bono), and yet there are times when some cash can […]
By Igor Mordkovich on Dec 26, 2006 in Google, General, Online Marketing, PPC (Pay Per Click), SEO | 2 Comments
As I was doing my regular (track orders) reports I’ve clicked through a URL to see our company’s Order Thank you page (the one customers see when they hit SUBMIT at the end of their order process).
To my surprise what I saw was a little visual line of text on the bottom of the page […]
By Igor Mordkovich on Dec 21, 2006 in Link Building, General, Online Marketing, SEO | 10 Comments
While reading a blog post by Rand Fishkin on paid links I saw a question being brought up by one of the readers about Google’s knowledge and identification process of a paid text link on the web-page. Rand gave a pretty good and quick explanation…
“…they look at patterns of links algorithmically, when they were acquired, […]
By Igor Mordkovich on Dec 13, 2006 in Link Building, General, Online Marketing, SEO | 6 Comments
Not many people realize the power of deep linking into your own site within the first paragraph of your blog post, article, PR release, etc. No, this is not suggested because Google might give more value to links higher within the content. It’s simpler.
Whenever your “content” is republished somewhere … many times you’ll notice that […]
By Igor Mordkovich on Dec 5, 2006 in General, Online Marketing, SEO | 8 Comments
I’ve written quite a few times about SEO companies and consultants that would either liemade fun of them and I tried to get a list of things to look out for when choosing an SEO. Nevertheless … fun does not stop and thanks to industry leaders, anyone who reads these articles can learn things to […]
By Igor Mordkovich on Nov 29, 2006 in PubCon, General, SEO | 0 Comments
Moderated by Ted Ulle,
First up is …
Ted Ulle
Suggests that web designers should come last. (During his presentation he pretty much made it clear that he doesn’t like designers)
Create a usable navigation. He mentioned that your website navigation should tell a story.
Too many choices equals NO CHOICE! Make it easy for the customer to shop
Do […]