Category: PubCon

Forensic and Competitive Intelligence Session at PubCon Vegas 2007 »

The following are ideas gathered from this session. Rob Garner suggests securing all possible misspelling of your domain name. Andy Beal suggests using Technorati RSS alert for competitor monitoring Yahoo alerts is another way of keeping a close eye on the news generated around your competition or your own site Copernic.com is a good product […]

Press and Public Relations Campaigns Session at PubCon Vegas 2007 »

Moderated by Robin Liss First up is… David McInnis of PrWeb Suggests writing 300 to 800 words press releases. Images included with the PR release are very important and should be about 400 x 400 pixels in size Suggests visiting press-feed.com Next up is … Lee Odden of TopRankBlog Starts with a selfless plug But […]

Search Blog and Reporter Forum Session at PubCon Vegas 2007 »

Moderated by Todd Friesen. This session was pretty much a Q&A or should I say … reunion with the bloggers online marketers read on a daily basis. I’ll just put a list of good suggestions from them. Andy Beal of MarketingPilgrim.com suggested writing your content using a unique and maybe a bit gutsy language to […]

Feeding the Engines – Writing Copy Session at PubCon Vegas 2007 »

Moderated by Ted Ulle, First up is … Ted Ulle Suggests that web designers should come last. (During his presentation he pretty much made it clear that he doesn’t like designers) Create a usable navigation. He mentioned that your website navigation should tell a story. Too many choices equals NO CHOICE! Make it easy for […]

Feeds and Other Alternate Optimization Opportunities Session at PubCon Vegas 2007 »

Moderated by Joe Laratro. First up is… Greg Jarboe (interesting guy to listen to) Suggests to never optimize for just one word. Stresses that blog coverage will bring much more online traffic than PR releases, though that blog coverage will/might be a result of the PR release. One of his blog articles brought 30x more […]

PPC Ad and Landing Page Optimization Session at PubCon Vegas 2007 »

First up is Christine Churchill (who’s a great speaker by the way). Talks about how hard it is to create a good ad with such a limited amount of characters for Google ads. Something that an advertiser can do to generate a higher CTR is create a unique ad. Think about your USP (unique selling […]

1 Marketing Tip From Nov 2007 PubCon Speakers on Video »

I am back from the 2007 Las Vegas Pubcon conference. Before I get to blogging about the event I wanted to post these few videos I took at the event. Side Note …. as I was boarding the plane to go back to NY, I noticed that we had a celebrity on board. Flew with […]

5 Hours Before Take Off To See Drunk Webmaster PubCon Speakers »

Well, I am about 5 hours away from flying to Las Vegas to the PubCon Conference. As I mentioned before, I will be blogging about the conference when I come back. I’ve noticed that sessions I picked to go to are pretty popular as many other people I know chose the same ones. Expect to […]

Going to WebmasterWorld PubCon in Vegas Nov 14, 2006! »

Well, I am off to the PubCon show in Vegas from November 14 to 17. This sounds like it’s going to be a great show. I am interested in hearing from familiar faces like Rand Fishkin, Aaron Wall, Lee Odden, Dana Todd, Matt Cutts, Danny Sullivan, Andy Beal, Christine Churchill, etc. The session grid for […]