A Blog about Marketing (SEO, PPC, Affiliates, etc.) Your Online Business.
By Igor Mordkovich on Aug 1, 2006 in Increase Conversion Rate, General, Online Marketing, PPC (Pay Per Click) | 0 Comments
We’ve all heard about landing pages and now every one is at it …. building those landing pages and watching their conversion rate hopefully go up. Great!
But why not take advantage of the situation as well as beat the search engines (Google) in their own race? Why not serve your visitors with a custom visit […]
By Igor Mordkovich on Jul 21, 2006 in Google, General, Online Marketing, PPC (Pay Per Click) | 0 Comments
Word on the “street” is that Googles’ new PPC landing page algorithm is more targeted towards those spamy sites giving you hundreds of links to other sites. This is somewhat true.
After running through keywords we target, I’ve noticed that those keywords that we target but never use on the site fell by more than 8 spots […]
By Igor Mordkovich on Jul 11, 2006 in Increase Conversion Rate, General, Online Marketing, PPC (Pay Per Click) | 6 Comments
When potential customers search Google for specific words, those are the words they want to see. Wouldn’t you agree?
I mean if you search for a “Search Marketer” you don’t want someone else telling you that “Online Marketer” does about the same thing. You see, in every industry there are few different words that can be […]
By Igor Mordkovich on Jun 29, 2006 in Marketing Tools, Google, General, PPC (Pay Per Click) | 0 Comments
Google offers a pretty OK software to help you create Pay Per Click campaigns. Here is the download link … http://services.google.com/adwordseditor/
Since this software is still in BETA, you will most definitely find bugs and things malfunctioning, yet this is a great tool if you need to update your campaigns and ads.
For example .. I […]
By Igor Mordkovich on Jun 6, 2006 in Marketing Strategy, General, Online Marketing, PPC (Pay Per Click) | 0 Comments
I see it quite often. Companies change something on their Google Adwords PPC campaign like (budget, CPC or ad) and they are ready to bring in the verdict in 2 days.
It would be wrong for me to put a stamp on a certain amount of days that you need to test as it all depends […]
By Igor Mordkovich on May 31, 2006 in General, PPC (Pay Per Click) | 0 Comments
Google announced that they now have added more “things” that play a part in your Pay Per Click ad rank. What is it … ? It’s your landing page.
Before, Google would take into consideration 2 things. Your (CPC) cost per click and your CTR (click through rate). Based on those 2 things Google would decide […]
By Igor Mordkovich on May 26, 2006 in General, Online Marketing, PPC (Pay Per Click) | 0 Comments
I hope not.
I hope you’re testing your PPC (Pay Per Click) ads with Google and other search engines. I hope you change your bids manually or using some sort of a bidding software. I hope you’re not just leaving your ad for a month and wait for results, measuring only the bottom line.
If you are … […]
By Igor Mordkovich on May 24, 2006 in Online Marketing, PPC (Pay Per Click) | 0 Comments
There is some talk about Google changing it’s results layout. Here is a quick shot of it
Now … my thoughts are that Google might be changing the layout for few reasons.
1) I think people will pay more attention to those paid ads, and thus … more clicks, more money for Google.
2) Maybe Google wants to implement […]
By Igor Mordkovich on May 19, 2006 in ASK.com, Customer Service, PPC (Pay Per Click) | 0 Comments
After attending the Search Marketing seminar in NYC and listening to how “great” ASK.com is from the keynote speaker Barry Diller … we’ve decided to jump on board and try Ask.com ……. we actually got a $100 bonus gift from ASK … so here we go.
After launching the program I’ve gotten a personal # for […]
