BizMord Online Marketing Blog

The roll out of the new Google AdWords algorithm is supposed to be calculating the quality score of a landing page. Many marketers are concerned about sensitive data that might be used by Google as an alternative or in addition to landing pages to somehow effect paid as well as natural rankings.
A post by Graywolf […]

First up is Christine Churchill (who’s a great speaker by the way).
Talks about how hard it is to create a good ad with such a limited amount of characters for Google ads.
Something that an advertiser can do to generate a higher CTR is create a unique ad. Think about your USP (unique selling proposition). Be […]

There is a huge distinction from the left side Google paid ads and the right side ads. Usually Google will place 3 PPC ads on the left side and the rest will got on the right side. Nevertheless, many marketers still call it Top 5 when they refer to the first 5 paid placements. In […]

I get a call today from a company ****Solutions. Count the * and figure out the URL. Note that the correct spelling is wrong. It should be 3 * but they added another “t” at the end. Did you figure it out?
Ok, first letter is “N” third one is “T” forth one is also […]

As we know, Google AdWords PPC management system allows an advertiser to run 2 or more ads per keyword simultaneously. Google rotates the ads in either even ratio or by the one that’s more popular (gets a higher click through rate).
Many marketers “think” that the winner is the ad that generates a higher CTR (click […]

OK … click fraud is on the menu today. Some industries are suffering a lot and some a bit, but all would like to eliminate PPC click fraud as the cash is being wasted every day.
There are many click fraud tools out there and some of them are very good, what I’ll talk about now […]

Are you close to going over your budget or do you feel that you might be wasting money on some non-performing keywords with your PPC program? … here is a quick report to help you.
As you know Google allows you to add “negative keywords” into your campaign that it will exclude. What that means is […]

If you run an affiliate program you should know this… Some of your affiliates will place PPC ads bidding for your company’s name. Now … this is a clever trick and something you should not allow.
If you have competitors bidding on your company’s name you should go and place your own PPC ad right there, […]

It’s amazing to see most Google AdWords advertisers not testing and improving their ads every month. I think the reason is … for many it’s too complicated, they have to keep track of its performance, the CTR (click through rate) changes, the conversion each ad brings and so on. So … what are some elements […]

Shimon Sandler wrote a post about CTR metric and how it can be used as an analytic metric. As I was commenting on his blog I decided to share it with you here as well.
My take on the CTR is … every industry is different. For some 2% is excellent and for some 2% is […]