BizMord Online Marketing Blog

Below is a list of all SES Chicago 2006 conference session coverages from blogers I found. If you know of more good coverages, please e-mail me and I will put them here.
Over the next few days I’ll be printing all these sessions and going over each one of them (I already feel bad for myself). […]

Moderated by Robin Liss
First up is…
David McInnis of PrWeb
Suggests writing 300 to 800 words press releases.
Images included with the PR release are very important and should be about 400 x 400 pixels in size
Suggests visiting press-feed.com
Next up is …
Lee Odden of TopRankBlog
Starts with a selfless plug But it takes only a few seconds.
Says that […]

I’ve written quite a few times about SEO companies and consultants that would either liemade fun of them and I tried to get a list of things to look out for when choosing an SEO. Nevertheless … fun does not stop and thanks to industry leaders, anyone who reads these articles can learn things to […]

Every online business is focused on their sales conversion, or so I hope. Unfortunately the average online conversion rate is around 3-4%. So why is it that our website visitors, who show interest in our product/service leave without placing that order? Few reasons; one of them is because websites make people jump over big barriers. […]

The roll out of the new Google AdWords algorithm is supposed to be calculating the quality score of a landing page. Many marketers are concerned about sensitive data that might be used by Google as an alternative or in addition to landing pages to somehow effect paid as well as natural rankings.
A post by Graywolf […]

Moderated by Joe Laratro.
First up is…

Greg Jarboe (interesting guy to listen to)
Suggests to never optimize for just one word.
Stresses that blog coverage will bring much more online traffic than PR releases, though that blog coverage will/might be a result of the PR release.
One of his blog articles brought 30x more traffic than the article sent […]

I am back from the 2007 Las Vegas Pubcon conference. Before I get to blogging about the event I wanted to post these few videos I took at the event.
Side Note …. as I was boarding the plane to go back to NY, I noticed that we had a celebrity on board. Flew with the […]

As we know, Google AdWords PPC management system allows an advertiser to run 2 or more ads per keyword simultaneously. Google rotates the ads in either even ratio or by the one that’s more popular (gets a higher click through rate).
Many marketers “think” that the winner is the ad that generates a higher CTR (click […]

When a person types a keyword they expect to find a site that’s all about the KEYWORD. There are search phrases in your industry that do not describe your product but people who type the search phrases are definitely your target market.
Example: (NOT THE BEST EXAMPLE….) Searching for “Web designer” …… could be relevant […]

Whether you have money to hire an in-house SEO person or you you don’t, website owners are trying to figure out which would benefit their business the most. I’ll try to clarify here the pros and cons of hiring an in-house SEO or outsourcing to an SEO company.
At a recent marketing seminar I attended, one […]