BizMord Online Marketing Blog

In the early days, SEO was more of an IT function. Later on it moved more into “marketing” strategy including the focus on PR, SMO and PPC …. yes, PPC.
I can not imagine starting an SEO project without looking into the PPC data gathered by the company. I use keyword tools and some of […]

As we all know … incoming links are the juice that we all like to drink (search engines value them). Only problem is … sometimes it’s the wrong flavor that does very little for us. Sure, you can do things to get links naturally (pro bono), and yet there are times when some cash can […]

There is a way to influence consumers online … particularly on your e-commerce website. There are in fact quite a few e-commerce websites that implement such tactics, problem is … many other companies don’t. Here are the “tricks”…
Some of the things you can add to your site to influence your visitor is … quantity of a certain product sold today. […]

When searching for few items on Yahoo, I’ve noticed a very interesting icon near few of the search results. What I discovered is that Yahoo is displaying ranking and categories information taken from StumbleUpon.

And now take a look at these results.

When I clicked on few of these StumbleUpon links I was taken to their website […]

I wrote before about creating landing pages completely focused on the use of words that your customers use. I’ve also stressed about using landing paths instead of landing pages and now I’ll talk about landing page by customer’s state of knowledge.
Your every website visitor is different and unique even though it might be the same […]

As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of […]

As I was doing my regular (track orders) reports I’ve clicked through a URL to see our company’s Order Thank you page (the one customers see when they hit SUBMIT at the end of their order process).
To my surprise what I saw was a little visual line of text on the bottom of the page […]

While reading a blog post by Rand Fishkin on paid links I saw a question being brought up by one of the readers about Google’s knowledge and identification process of a paid text link on the web-page. Rand gave a pretty good and quick explanation…
“…they look at patterns of links algorithmically, when they were acquired, […]

OK … very simple, short and to the point.
While doing some online shopping, I am browsing different websites (electronics, home audio, etc). I find what I like and I am printing it now to call these guys up later when I have more time to ask questions and maybe purchase.
Time comes for me to call. […]

Not many people realize the power of deep linking into your own site within the first paragraph of your blog post, article, PR release, etc. No, this is not suggested because Google might give more value to links higher within the content. It’s simpler.
Whenever your “content” is republished somewhere … many times you’ll notice that […]