BizMord Online Marketing Blog

Increasing your website’s conversion rate should be your top priority. Reason being that every visitor who comes to your site has been paid for by your marketing ad dollar. So what can you do today to increase your website conversion rate?
I have 19 tips.

1. Be Relevant = when people land on your website they are […]

People want to be a part of something bigger than themselves. We want to get on the “community” boat and have a part in building the thing that’s bigger than us. Even when we prefer to join a smaller group, we like it for it’s exclusivity and yet we work to make it bigger and […]

As many online marketers know … phone orders are trackable, BUT we wouldn’t mind not speaking with you and just having you go online and place the order instead of tying up our customer support people and then making us track the order based on the phone number you dialed.
What is that simple solution? (actually […]

I hear it all the time … “our home page has many different directions where visitors might go and so we can’t structure a pre-defined path route”. I can actually relate to this problem. But how do you go about pre-defining the path and working on achieving it?
It’s easy …. start from the second page.
When […]

When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?
Wrong my friend, wrong!
Even a silly thing […]

So … how do you choose the right SEO company? I wrote about this long before and there are many, many, articles on the subject. Some of them are accurate and some not.
Reading an article by Dave Davies titled “What to look for in an SEO” got me a bit concerned when he wrote;
“The first […]

Well, today I attended the virtual ClickTracks class where Avinash Kaushik was the speaker. As I read his blog every week I made sure to attend and listen to his presentation.

Even though the class was presented by ClickTracks, I appreciated the fact that they didn’t solely focus only on themselves. I was happy to see […]

This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc.
People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it won’t […]

I would not consider myself a “blind man” or a senior who needs the text size to be set at 24 points. Yet, I see that website owners forget that it’s a pain in the a** to read web copy … especially if it’s in small text size.
One of the websites I manage sells to […]

This is something I wanted to share with you “my reader”.
As you know, .EDU links (from relevant websites) add a lot of value to your website. Well, did you know that there are a lot of college professors who blog under their college website sub directories? And yes, they are …. .EDU
Target professors who […]