BizMord Online Marketing Blog

WSJ;
A few months after launching a blog early last year, Get It In Writing Inc. started seeing traffic to its Web site soar.
Today the small marketing-copywriting firm in Boca Raton, Fla., draws as many as 150,000 unique visitors a month to its site, compared with an average of only 100 before the […]

ManageSmarter;
“Summer is a great season. Vacations, long days and warm nights inspire feelings of happiness and the subsequent memories sustain Northerners during the cold and dark winters. It is so tempting to turn off not only your Blackberry but your attention to marketing. Nobody does anything until after Labor Day anyway, right? Wrong. […]

Inc;
To shorten the online sales cycle, we must bring clarity to our customers.
Customers don’t create long sales cycles — salespeople do. The biggest contributor to dragging out the selling cycle is salespeople / websites prematurely presenting solutions to customers who may not believe they have a problem, or even if they had a problem, didn’t […]

Bitemark;
“If your business sells online, receiving your first international order can be thrilling. One of the great things about selling online is the ability to reach markets far away for a low cost.
But beware, the ease of conducting transactions over the Internet belies the potential minefield of international trade. Before you leap […]

BusinessWeek;
“Startups scrambling for domain names—the shorter and catchier, the better—find themselves in negotiations with owners of desirable Web addresses
Andrew Frame had several criteria for the name of his VoIP (Voice over Internet Protocol) startup. It had to be universally pronounceable, memorable, and short—ideally, no more than four letters and two syllables. Of course, the dot-com […]

Kiplinger;
Search engine providers (such as Yahoo!, Microsoft and market leader Google) offer Internet advertisers exceptional targeting capabilities through the sale of advertising space linked to “keywords.” An advertiser that purchases keyword-linked ad space gets to display its advertisements adjacent to the results the search engine generates when a consumer searches for a particular keyword.
For example, […]

MarketingSherpa;
SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.
Includes answers to why:
-> They offer […]

DMNews;
The average time delay between a consumer’s first visit to a Web site and the time of purchase has increased since 2005, according to a new study by ScanAlert. “Digital Window Shopping: The Long Delay Before Buying” found that shoppers this year are taking an average of 34 hours and 19 minutes between browsing and […]

NYReport;
“Avatars — A pictorial presentation of a human in a chat environment— can improve your site visitors’ experience by not only putting a sense of you in your website, but by directing the site visitor to something important. Think of it as a guide or a salesperson for anyone who clicks on your site. Note […]

Direct;
“Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize to drive search traffic, it took a leaf from that baby book and did some testing of its own.
[…]