BizMord Online Marketing Blog

As marketers and SEO people, we do a lot of this …. link:http://www.competitorname….. and thus we see who links to them, BUT when was the last time you simply “Googled” your competitors?
Do you think that Google does not consider a number of websites talking about a company and not necessarily linking to it? […]

“Look at what the competitors are doing, do these things better and you’ll win the #1 spot”
That’s the strategy that many companies have when they start competing. They get a list of 20 competitors, draw a marketing comparison chart and work on every point to be better at it. Heck, why not even place this […]

I just watched an interesting video on Google by Seth Godin on the subject of marketing. I liked it as thus I just gave it 5 stars. By doing so, Google now sees my preference and what I enjoy watching (the more I rate the more accurate they can be) … so why not give […]

I found this Seth Godin Google video you might really enjoy watching. It’s not old … Feb 2006 and he talks a lot about marketing, google and permission marketing.
http://video.google.com/videoplay?docid=-6909078385965257294&q=marketing

Tell me … why do creative people who come up with ideas for commercials think that their main objective is to make the audience laugh? Tell me if I am wrong, but isn’t the main objective of an ad / commercial is to either sell a product or increase brand awareness?
Yea, I know … if […]

Ok … even though I am not a programming guru, I think your developer can do this little trick.
What you need to do is identify the IP address of your competitors coming to your site and checking your last cache, pages, whois and other info. Once you got their IP address, you can now redirect […]

What happens when your customers place an order on your website? Let me guess. Your “Thank You” page displays an order number and a brief note thanking that person for their order. I am guessing that’s it.
Well here is where you’re missing out on extra profits.
You just got someone to open up their wallet and […]

Did you know that 9-40% of typical online merchants’ sales come from the affiliate program, yet many ignore to perfect it. Could it be that we don’t want to spend too much time on affiliates or maybe we just don’t know how to?
Companies think that if you apply the same “marketing” approach to affiliates, that […]

If your product is not “main stream” do you really need branding or are we using “branding” as an excuse for money wasted on non-performing ads and strategies?
Look … I am a fan of branding and I think it’s an amazing art and science to accomplish what big brands have accomplished, but not all products […]

Have you noticed that it’s much easier to critique and make suggestions to the marketing projects of someone else’s creative than your own? Problem is … when we spend too much time working within our industry, it’s difficult to get out of the box and get a fresh look at our marketing creative.
No it’s not […]