Category: Marketing Strategy

Smart Pricing Strategy for Your Service or Product. »

Pricing a product or a service is one of the most important tasks. It’s not just about the bottom line, it’s also the positioning, reputation and perception of what you have to sell.
As I visited few forums, I found this article about pricing
What they talked about is that you need to look at your cost […]

Know Where Your Company is Going - The “Time Traveling” in Business »

Wouldn’t it be great to see into the future of your industry? Wouldn’t you want to know the future turns and twists around your business and your customers?
No, I am not about to showcase a “back to the future car”. But I do have a simple suggestion that will help you do all those things […]

In-House VS. Outsourced SEO Services for Your Website. »

Whether you have money to hire an in-house SEO person or you you don’t, website owners are trying to figure out which would benefit their business the most. I’ll try to clarify here the pros and cons of hiring an in-house SEO or outsourcing to an SEO company.
At a recent marketing seminar I attended, one […]

1 Tip to Lower Your Shopping Cart and Sign Up Abandonment Rate »

I’ll keep this short.
Every time you ask your visitors to fill out an extra information tab, it’s another barrier they need to jump over. Yes people are lazy and unless you sell something that no one else has and every one wants, you should do your best to make the process as easy as possible.
As […]

Why SEO Companies Are Underpaid and What They Can Do About It. »

Even though a few well-known SEO companies get paid a nice fee of $10K+/month making on average about $120,000/+annually per client, most SEO companies and consultants are undervalued. So why is it that businesses are willing to pay Google PPC over $40K/mo but when it comes to SEO they run from $5,000/mo quote? Why are […]

Start With The Negative Marketing to Close the Sale »

Think about it. What do you do when a company sales pitch starts with……… “We are the leaders in our market, we have big accounts, we service Fortune 500 clients, we are the best, our customer support is the best…”
I usually stop a sales person and say “I do not care about other companies nor […]

For SEO Greatness Treat Your Website Like a Museum »

So what the heck does a Museum has to do with SEO (search engine optimization) of your company website? Everything!
Here is what I mean.
If you’ve ever been to a museum you would notice that each section of the place is separated by a theme, time frame or any other differentiating factor. You have your 18th […]

Ads In College Textbooks Paying the Bill? »

I recently wrote an article about advertisers going overboard with ads when an article about ads being used on the supermarket conveyor belts was sent to me. In my opinion 1 year after that would be implemented, consumers wouldn’t even notice these ads.
On the other hand … last Friday I read this article about Textbook […]

Heck … Let’s Put Ads Everywhere! (Ads on Conveyor Belts) »

Today I received a story about ads being used on conveyor belts in all major supermarkets. Clever idea?
I am sure some will agree and some will disagree. That’s the beauty of it. Hey why don’t we put ads everywhere a human eye might look? How about having an “Advertising cloud ad in the sky” displayed […]

How to Choose the Right SEO Company for Your Website? »

Choosing an SEO provider is not an easy task. When my company needed one, I spoke to over 30 SEO companies. Some were big (over 40 employees) and some were small (2-3 employees).
I found it a bit frustrating when each one tries to tell you that they are legitimate and use only “white hat” techniques […]