By Igor Mordkovich on Oct 2, 2006 in Marketing Strategy, General | 0 Comments
Pricing a product or a service is one of the most important tasks. It’s not just about the bottom line, it’s also the positioning, reputation and perception of what you have to sell.
As I visited few forums, I found this article about pricing
What they talked about is that you need to look at your cost […]
By Igor Mordkovich on Sep 29, 2006 in Marketing Strategy, General | 0 Comments
Wouldn’t it be great to see into the future of your industry? Wouldn’t you want to know the future turns and twists around your business and your customers?
No, I am not about to showcase a “back to the future car”. But I do have a simple suggestion that will help you do all those things […]
By Igor Mordkovich on Sep 20, 2006 in Google, Marketing Strategy, General, Online Marketing, SEO | 9 Comments
Whether you have money to hire an in-house SEO person or you you don’t, website owners are trying to figure out which would benefit their business the most. I’ll try to clarify here the pros and cons of hiring an in-house SEO or outsourcing to an SEO company.
At a recent marketing seminar I attended, one […]
By Igor Mordkovich on Sep 14, 2006 in Marketing Strategy, Increase Conversion Rate, General, Online Marketing | 8 Comments
I’ll keep this short.
Every time you ask your visitors to fill out an extra information tab, it’s another barrier they need to jump over. Yes people are lazy and unless you sell something that no one else has and every one wants, you should do your best to make the process as easy as possible.
As […]
By Igor Mordkovich on Aug 30, 2006 in Marketing Strategy, Customer Service, General, Online Marketing, SEO | 12 Comments
Even though a few well-known SEO companies get paid a nice fee of $10K+/month making on average about $120,000/+annually per client, most SEO companies and consultants are undervalued. So why is it that businesses are willing to pay Google PPC over $40K/mo but when it comes to SEO they run from $5,000/mo quote? Why are […]
By Igor Mordkovich on Aug 23, 2006 in Business Wisdom, Marketing Strategy, Customer Service, General | 2 Comments
Think about it. What do you do when a company sales pitch starts with……… “We are the leaders in our market, we have big accounts, we service Fortune 500 clients, we are the best, our customer support is the best…”
I usually stop a sales person and say “I do not care about other companies nor […]
By Igor Mordkovich on Aug 22, 2006 in Google, Marketing Strategy, General, Online Marketing, SEO | 0 Comments
So what the heck does a Museum has to do with SEO (search engine optimization) of your company website? Everything!
Here is what I mean.
If you’ve ever been to a museum you would notice that each section of the place is separated by a theme, time frame or any other differentiating factor. You have your 18th […]
By Igor Mordkovich on Aug 21, 2006 in Marketing Strategy, General, Traditional Marketing | 2 Comments
I recently wrote an article about advertisers going overboard with ads when an article about ads being used on the supermarket conveyor belts was sent to me. In my opinion 1 year after that would be implemented, consumers wouldn’t even notice these ads.
On the other hand … last Friday I read this article about Textbook […]
By Igor Mordkovich on Aug 17, 2006 in Business Wisdom, Marketing Strategy, General, Traditional Marketing | 3 Comments
Today I received a story about ads being used on conveyor belts in all major supermarkets. Clever idea?
I am sure some will agree and some will disagree. That’s the beauty of it. Hey why don’t we put ads everywhere a human eye might look? How about having an “Advertising cloud ad in the sky” displayed […]
By Igor Mordkovich on Aug 15, 2006 in Google, Marketing Strategy, General, Online Marketing, SEO | 9 Comments
Choosing an SEO provider is not an easy task. When my company needed one, I spoke to over 30 SEO companies. Some were big (over 40 employees) and some were small (2-3 employees).
I found it a bit frustrating when each one tries to tell you that they are legitimate and use only “white hat” techniques […]