BizMord Online Marketing Blog

Recently I was pointed to a new blog “Marriott on the move”, started by the CEO of Marriott Properties, Bill Marriott. What amazed me most is not only the fact that Mr. Marriott is a 74 year old “blogger” (no pun intended), but also that he understands the value of blogs and a two way […]

Exclusive, VIP, limited availability … what do these things have in common? A “special” tag. Why do people want something that no one else has? There are many reasons and one of them is that it makes people feel special as well as once again, a part of community if what they belong to is limited access […]

When businesses structure their marketing strategy they look into the channels of advertising, production and all the other elements that go into forming a profitable company. Many times we focus so much on our external marketing strategies that we forget about the internal ones.
When creating brochures, a website or an information packet, we sit for hours thinking […]

Back in the old days, companies were definitely more secretive of their goals, objectives, and especially financial data than they are today. What has changed over the years is that they finally started to understand that transparency equals customer loyalty.
In the recent weeks, few bloggers such as Rand from SEOMoz gave away his entire financial […]

The reason why YouTube, Wikipedia, and other user generated content sites are big is because of the elements contained in them. These elements can be implemented in your own business tomorrow. Here they are…
Element number one is … user generated. (Example: YouTube, Wikipedia.) Would you break something that you have created? Would you say anything […]

The following are ideas gathered from this session.
Rob Garner suggests securing all possible misspelling of your domain name.
Andy Beal suggests using Technorati RSS alert for competitor monitoring
Yahoo alerts is another way of keeping a close eye on the news generated around your competition or your own site
Copernic.com is a good product to monitor competitor’s websites […]

We do our best to get that account (business) because we want it so much. We send out our “cute” proposals and power point presentations, we try to impress and more. Finally, we got that account. Whew… Let’s celebrate and move on to another perspective client. Sounds familiar?
We forget that when it comes to ongoing […]

How will changing the way SEOs get paid effect the search industry? We know the “good ones” won’t guarantee us anything … and maybe they are taking advantage of it? A new SEO payment model might just change that for the better.
Shimon Sandler wrote about a performance based pay for SEOs instead of a standard […]

We all know that having smart people working for you is crucial, but who should these people be? What should they be good at? What company positions are “crucial” for a successful Internet business?
In my “years” of business life I had to hire, as well as fire employees. I’ve learned that there are 4 job […]

You might hate it or love it, but here is the brilliancy … you most likely know it.

“Head on … Apply Directly to forehead, Head on … Apply Directly to forehead, Head on … Apply Directly to forehead, etc”

View it on YouTube
Who said you need a $150K commercial production to make it work? Do you […]