BizMord Online Marketing Blog

An international survey of more than 4,300 consumers, found that 23 percent considered their customer service experience ‘’significantly better,” and an additional 38 percent felt it was ‘’somewhat better” while only 12 percent thought it was worse.
According to the survey, over 61 percent of consumers see call centers as doing a […]

Bitemark;
“If your business sells online, receiving your first international order can be thrilling. One of the great things about selling online is the ability to reach markets far away for a low cost.
But beware, the ease of conducting transactions over the Internet belies the potential minefield of international trade. Before you leap […]

What this post is about can completely apply to your internet marketing strategy, so read on and don’t jump.
Why is it that every time I see a dentist TV ad they have a person sitting in the examiner chair with their mouth wide open and 20 things sticking out of it … oh and a […]

MarketingSherpa;
SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.
Includes answers to why:
-> They offer […]

DMNews;
Direct mail recipients are nearly twice as likely to purchase form a retail Web site as those who receive just an Internet communication, according to comScore’s 2007 Multichannel Direct Mail Study.
In addition, when that mail piece is a catalog, the results were even better, as more than two-thirds of shoppers then visited the site. This […]

Entrepreneur;
Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won’t replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events.
Entrepreneurs save on the costs of travel, booth materials and employees’ lost productivity.

As many online marketers know … phone orders are trackable, BUT we wouldn’t mind not speaking with you and just having you go online and place the order instead of tying up our customer support people and then making us track the order based on the phone number you dialed.
What is that simple solution? (actually […]

Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess […]

If you ask a web copywriter to show you the most important pieces of the web copy he would tell you that the headline AND the P.S. at the end are the two crucial parts of any ad writing. But does a compelling headline make people read what you have to say? Now comes the […]

Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.
The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? […]