Category: Marketing Strategy

“Hello, We’re an Ethical SEM Company” »

Look at the title of this post. That’s exactly what I heard today on the phone before a guy made his pitch to become our SEM/SEO provider. Tell me … how bad does the industry get to have people start their pitch with “Hello, We’re an Ethical SEM Company”?

A Guide to Vertical Search Advertising »

DMNews; “Vertical search engines, as deemed by e-marketing and search-engine pundits, are the “hottest trend in search.â€? As VSEs diversify, they become more attractive to users and advertisers alike. Here’s how to integrate VSE advertising into your next marketing campaign. What are VSEs? Unlike general search engines like Yahoo and Google, which crawl the entire […]

3 Simple Ways to Make Your Online Business Standout »

Entrepreneur; “Standing out from the crowd is your key to success, but it can be difficult on the crowded internet. The following entrepreneurs use a variety of ways to rise above the noise. 1. Packaging:, an Orlando, Florida, scrapbooking supplier, uses customized Priority Mail boxes from the U.S. Postal Service that are specially branded […]

Marketing Your Website On and Offline »

Entrepreneur; “The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn’t a “Build it and they will come” scenario. If people don’t know about your website, they can’t visit–and learn about what you have to offer. That’s why marketing your […]

Tips to Improve Your Online Newsletter »

DMNews; You’ve been sending your online newsletter for some time now. But lately you’ve noticed your click-through or open rates getting a bit soft. Before you redesign the layout, here are five content-related pick-me-ups. Introduce an expert — perhaps you? Does your online newsletter come from your company or a human at your company? Remember, […]

Let Customers Know Exactly Why They Need Your Business »

Entrepreneur; “You know your product is the best around, but if you’re not selling obvious necessities, your customers will need some education on why they need your product or service. “Marketing really is an education process,â€? says Michael J. Makropoulos, managing partner at Ntrinsic Inc., a strategic marketing firm in Atlanta. You might educate consumers […]

Sign Spinners … Good for Marketing? »

Entrepreneur; In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged […]

Reason Why Many Online Businesses Fail »

Entrepreneur; Businesses perish in untimely ways, many of which are largely out of an entrepreneur’s control: There’s too much competition. The public is no longer interested in your product or service. You’re a victim of bad luck–you opened a business on the Gulf Coast a few weeks before Hurricane Katrina hit. Maybe a trusted employee […]

Market Your Website Before the Holidays »

ManageSmarter; “Summer is a great season. Vacations, long days and warm nights inspire feelings of happiness and the subsequent memories sustain Northerners during the cold and dark winters. It is so tempting to turn off not only your Blackberry but your attention to marketing. Nobody does anything until after Labor Day anyway, right? Wrong. While […]

The Best Way to Shorten the Online Sales Cycle »

Inc; To shorten the online sales cycle, we must bring clarity to our customers. Customers don’t create long sales cycles — salespeople do. The biggest contributor to dragging out the selling cycle is salespeople / websites prematurely presenting solutions to customers who may not believe they have a problem, or even if they had a […]