By Igor Mordkovich on Jul 3, 2006 in Marketing Strategy, Increase Conversion Rate, General, Traditional Marketing, Online Marketing | 4 Comments
As a marketer you need to see this. Click on the link below, see what’s there, come back and read the rest of this post
http://www.addictingclips.com/Content.aspx?key=97DBA08806171653&refCode=&brand=ag
DO NOT READ BELOW IF YOU HAVE NOT CLICKED ON THE LINK.
I assume you’ve come back from that page. Did you time your self? How long were you there? How much […]
By Igor Mordkovich on Jun 30, 2006 in Marketing Strategy, Increase Conversion Rate, General, SEO | 0 Comments
What am I talking about?
Hopefully you know that tracking the conversion rate of your website is a good idea, but what about your sales operators who pick up the phone and actually speak to a live person?
I am amazed how this aspect is overlooked by business owners. I mean, you sit there and work on […]
By Igor Mordkovich on Jun 20, 2006 in Increase Conversion Rate, General, Online Marketing | 0 Comments
There are hundreds of different reports we can create. We can see who, what, when and how someone navigates the site, but our web analytics won’t tell us WHY. As marketers and “web analytics gurus” we need to figure it out by ourselves using the reports we create.
I consulted a company that created about 40 […]
By Igor Mordkovich on Jun 16, 2006 in Marketing Strategy, Increase Conversion Rate, General | 0 Comments
Remember when we said … “Stop making your order process so long and confusing”? Then we said, “don’t make the order process longer than 2-3 steps”? Well, here is a new kind of a order process tactic.
http://www.last.fm/signup.php
I feel that this tactic is worth testing. I sure will.
By the way … The Eisenberg brothers (my neighbors) […]
By Igor Mordkovich on May 23, 2006 in Increase Conversion Rate, Online Marketing | 0 Comments
It’s really fascinating how the web and e-commerce evolved. Back in the 90s when I started … people were screaming the words of “evolution on the web” … If you build it .. they won’t necessarily come. “You have to advertise and get the traffic to your site”.
These days, bigger issue is not the traffic […]
By Igor Mordkovich on May 18, 2006 in Increase Conversion Rate, Online Marketing | 0 Comments
I’ve been saying this for a long time and apparently it’s been tested and proved by the guys at “MarketingExperiments”.
Showing your face to your visitor is a winning strategy (well … unless you scare people … but that’s a different story).
Anyway …. no matter what you sell … product or a service, it’s great to […]
