BizMord Online Marketing Blog

I wrote before about creating landing pages completely focused on the use of words that your customers use. I’ve also stressed about using landing paths instead of landing pages and now I’ll talk about landing page by customer’s state of knowledge.
Your every website visitor is different and unique even though it might be the same […]

Every online business is focused on their sales conversion, or so I hope. Unfortunately the average online conversion rate is around 3-4%. So why is it that our website visitors, who show interest in our product/service leave without placing that order? Few reasons; one of them is because websites make people jump over big barriers. […]

First up is Christine Churchill (who’s a great speaker by the way).
Talks about how hard it is to create a good ad with such a limited amount of characters for Google ads.
Something that an advertiser can do to generate a higher CTR is create a unique ad. Think about your USP (unique selling proposition). Be […]

I’ll keep this short.
Every time you ask your visitors to fill out an extra information tab, it’s another barrier they need to jump over. Yes people are lazy and unless you sell something that no one else has and every one wants, you should do your best to make the process as easy as possible.
As […]

Are you close to going over your budget or do you feel that you might be wasting money on some non-performing keywords with your PPC program? … here is a quick report to help you.
As you know Google allows you to add “negative keywords” into your campaign that it will exclude. What that means is […]

We’ve all heard about landing pages and now every one is at it …. building those landing pages and watching their conversion rate hopefully go up. Great!
But why not take advantage of the situation as well as beat the search engines (Google) in their own race? Why not serve your visitors with a custom visit […]

What happens when your customers place an order on your website? Let me guess. Your “Thank You” page displays an order number and a brief note thanking that person for their order. I am guessing that’s it.
Well here is where you’re missing out on extra profits.
You just got someone to open up their wallet and […]

Yes, we’re all fans of the “top 10″ lists. Here is a list of top 10 landing page mistakes marketers and business owners make and how to avoid them.
1. Not Showing Your Action Points Above and Below the Fold
Hopefully you are clearly showing your visitors what action (action point) you want them to take when […]

Have you noticed that it’s much easier to critique and make suggestions to the marketing projects of someone else’s creative than your own? Problem is … when we spend too much time working within our industry, it’s difficult to get out of the box and get a fresh look at our marketing creative.
No it’s not […]

When potential customers search Google for specific words, those are the words they want to see. Wouldn’t you agree?
I mean if you search for a “Search Marketer” you don’t want someone else telling you that “Online Marketer” does about the same thing. You see, in every industry there are few different words that can be […]