By Igor Mordkovich on Aug 10, 2006 in Google, Marketing Strategy, General, Online Marketing, SEO | 0 Comments
As marketers and SEO people, we do a lot of this …. link:http://www.competitorname….. and thus we see who links to them, BUT when was the last time you simply “Googled” your competitors?
Do you think that Google does not consider a number of websites talking about a company and not necessarily linking to it? […]
By Igor Mordkovich on Aug 8, 2006 in Google, Marketing Strategy, General, Online Marketing | 0 Comments
I just watched an interesting video on Google by Seth Godin on the subject of marketing. I liked it as thus I just gave it 5 stars. By doing so, Google now sees my preference and what I enjoy watching (the more I rate the more accurate they can be) … so why not give […]
By Igor Mordkovich on Aug 7, 2006 in Business Wisdom, Branding, Google, Marketing Strategy, General, SEO | 0 Comments
I found this Seth Godin Google video you might really enjoy watching. It’s not old … Feb 2006 and he talks a lot about marketing, google and permission marketing.
http://video.google.com/videoplay?docid=-6909078385965257294&q=marketing
By Igor Mordkovich on Jul 21, 2006 in Google, General, Online Marketing, PPC (Pay Per Click) | 0 Comments
Word on the “street” is that Googles’ new PPC landing page algorithm is more targeted towards those spamy sites giving you hundreds of links to other sites. This is somewhat true.
After running through keywords we target, I’ve noticed that those keywords that we target but never use on the site fell by more than 8 spots […]
By Igor Mordkovich on Jul 5, 2006 in Google, General, SEO | 0 Comments
Aaron Wall just introduced a new FireFox extension that you need to see if you have anything to do with SEO.
http://tools.seobook.com/firefox/seo-for-firefox.html
What this tool does is it gives you all the important data about a site when you search Google. Plus you can easily customize the settings to show you data that interests you.
By Igor Mordkovich on Jun 29, 2006 in Marketing Tools, Google, General, PPC (Pay Per Click) | 0 Comments
Google offers a pretty OK software to help you create Pay Per Click campaigns. Here is the download link … http://services.google.com/adwordseditor/
Since this software is still in BETA, you will most definitely find bugs and things malfunctioning, yet this is a great tool if you need to update your campaigns and ads.
For example .. I […]
By Igor Mordkovich on Jun 28, 2006 in Link Building, Google, Marketing Strategy, General, Online Marketing, SEO | 3 Comments
Many people think that having keywords in your website’s URL address can be beneficial to Google rankings. It is “somewhat” true but not in a direct way. Here is what I mean.
Google does not look at your URL and tell it’s self … “wow, they got the URL, so let’s rank them high”. So you […]
By Igor Mordkovich on Jun 27, 2006 in Google, General, SEO | 0 Comments
Popular discussion in the circle of webmasters and marketers is the duplicate content penalty from Google. It all started when SEOs wanted to fool google with repetitive, keyword rich content to rank higher on the Google search engine.
Whether duplicate content penalty exists or not there are a few things to consider.
Google does not want to […]
By Igor Mordkovich on Jun 14, 2006 in Google, Link Building, General, Online Marketing, SEO | 1 Comment
With the updates Google made to their algorithm, more tests prove that they’ve become smarter about filtering spamming sites (you know, the ones who use their keywords 40 times in the same paragraphs) by really looking into the text used.
When you write something, you might refer to it using different words. Let’s say a word […]
By Igor Mordkovich on Jun 13, 2006 in Google, Yahoo.com, MSN.com, Link Building, ASK.com, Online Marketing, General, SEO | 0 Comments
Aaron Wall (the links guy) just published a very good article that I feel you need to see right away. As you know I don’t usually link to other articles from my Blog, but this one is worth the time.
http://www.seobook.com/relevancy/
Enjoy.