BizMord Online Marketing Blog

Website owners usually create a website that consists of many pages and yet they focus 90% of their SEO efforts on that one page … the home page. They write down 4-10 of their best keywords and try to optimize their home page for them. This is called the “Shotgun SEO”
My friend … do not […]

Whether you have money to hire an in-house SEO person or you you don’t, website owners are trying to figure out which would benefit their business the most. I’ll try to clarify here the pros and cons of hiring an in-house SEO or outsourcing to an SEO company.
At a recent marketing seminar I attended, one […]

OK … click fraud is on the menu today. Some industries are suffering a lot and some a bit, but all would like to eliminate PPC click fraud as the cash is being wasted every day.
There are many click fraud tools out there and some of them are very good, what I’ll talk about now […]

Are you close to going over your budget or do you feel that you might be wasting money on some non-performing keywords with your PPC program? … here is a quick report to help you.
As you know Google allows you to add “negative keywords” into your campaign that it will exclude. What that means is […]

There was an interesting post on Jim Boykin blog about hosting your website on a unique personal IP address. Some people think that if your site is hosted and associated with a spammy site on the same IP you can be banned or suffer the effect of Google punishing that other site.
First of all here […]

It’s amazing to see most Google AdWords advertisers not testing and improving their ads every month. I think the reason is … for many it’s too complicated, they have to keep track of its performance, the CTR (click through rate) changes, the conversion each ad brings and so on. So … what are some elements […]

Shimon Sandler wrote a post about CTR metric and how it can be used as an analytic metric. As I was commenting on his blog I decided to share it with you here as well.
My take on the CTR is … every industry is different. For some 2% is excellent and for some 2% is […]

Aaron Wall wrote a very good article about domains and the trust factor that goes into them. It’s amazing how people around me buy domains just because they “think” it will rank well. Instead what they should be doing is checking the domain for positive and negative history.
Here is what I mean.
Before you buy a […]

So what the heck does a Museum has to do with SEO (search engine optimization) of your company website? Everything!
Here is what I mean.
If you’ve ever been to a museum you would notice that each section of the place is separated by a theme, time frame or any other differentiating factor. You have your 18th […]

Choosing an SEO provider is not an easy task. When my company needed one, I spoke to over 30 SEO companies. Some were big (over 40 employees) and some were small (2-3 employees).
I found it a bit frustrating when each one tries to tell you that they are legitimate and use only “white hat” techniques […]