Category: Google

Google Trends After an Update »

DMNews The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with tempered enthusiasm by search marketers. Google Trends has always been useful, and these updates make it more useful than before, said David Berkowitz, director of emerging media for search marketing […]

Search Engines Begin to Add Behavioral Targeting »

B2B; Search companies are racing to introduce sophisticated behavioral targeting tools, a trend that continues to personalize the search experience for users and has vast potential benefits for advertisers. Google has been quietly testing a feature that delivers ads to users based not only on the words on which they are searching but also is […]

Upcoming Change to the AdWords Top 3 PPC Placements »

Google is making a little change to their way of ranking the top 3 PPC positions within their AdWords system. Here is what they say; “The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight […]

Google AdWords Yellow Background … Disaster for PPC. »

And so Google AdWords is testing yellow background for paid ads in their search results. Quite a few marketers are happy about it but I find my self saying … “this will lower the CTR”. Quite a few agree; “Definitely , the light yellow background will help searcher to recognize sponsored results than organic results.” […]

Interested in Testing for Google Audio Ads? »

Google has announced that they are welcoming advertisers who are interested in trying out Google audio ads that will run on the radio within U.S. What they mentioned is that you have to be a current AdWords advertisers to sign up to this program. I’ve actually received a quote from one of the Google salespeople […]

My Prayers Have Been Answered by The AdWords Team »

Remember looking at your web analytics and seeing higher bounce rate from visitors coming out of Google content network? Ever wanted to know exactly who these “partner” / “relevant” sites are? Well …. soon you could find out. Google will show the content referrers thus allowing you to get rid of those 95% bounce rate […]

Google AdWords Adds “Hide Column” Feature »

Google just implemented a new feature for your Adwords management system. Now when viewing the report of clicks, $ spent, etc you have the ability to hide certain fields you don’t want to see such as … “Status”, “Conv Rate”, etc. I actually don’t see my self removing any of those columns from the report. […]

Google Implements a New Customer Feedback Form for Ranking WebSites? »

As I was doing my regular (track orders) reports I’ve clicked through a URL to see our company’s Order Thank you page (the one customers see when they hit SUBMIT at the end of their order process). To my surprise what I saw was a little visual line of text on the bottom of the […]

New Google AdWords Algorithm Quality Score Effecting Paid and Organic Search? »

The roll out of the new Google AdWords algorithm is supposed to be calculating the quality score of a landing page. Many marketers are concerned about sensitive data that might be used by Google as an alternative or in addition to landing pages to somehow effect paid as well as natural rankings. A post by […]

Google Transitions Advertisers from PPC to Offline Media »

Offline advertising has been kind of an unknown area for many small businesses, especially ones that started online. Yes, they know that they can target their audience with specialized, local newspapers and other offline media channels but for many it’s an unknown ground compared to the easy PPC model Google provides. In a BizReport article […]