BizMord Online Marketing Blog

MarketingSherpa;
SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.
Includes answers to why:
-> They offer […]

DMNews;
Direct mail recipients are nearly twice as likely to purchase form a retail Web site as those who receive just an Internet communication, according to comScore’s 2007 Multichannel Direct Mail Study.
In addition, when that mail piece is a catalog, the results were even better, as more than two-thirds of shoppers then visited the site. This […]

DMNews;
The average time delay between a consumer’s first visit to a Web site and the time of purchase has increased since 2005, according to a new study by ScanAlert. “Digital Window Shopping: The Long Delay Before Buyingâ€? found that shoppers this year are taking an average of 34 hours and 19 minutes between browsing and […]

Entrepreneur;
Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won’t replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events.
Entrepreneurs save on the costs of travel, booth materials and employees’ lost productivity.

NYReport;
“Avatars — A pictorial presentation of a human in a chat environment— can improve your site visitors’ experience by not only putting a sense of you in your website, but by directing the site visitor to something important. Think of it as a guide or a salesperson for anyone who clicks on your site. Note […]

Direct;
“Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize to drive search traffic, it took a leaf from that baby book and did some testing of its own.
[…]

Direct:
“One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package.
But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a great […]

People want to be a part of something bigger than themselves. We want to get on the “community” boat and have a part in building the thing that’s bigger than us. Even when we prefer to join a smaller group, we like it for it’s exclusivity and yet we work to make it bigger and […]

As many online marketers know … phone orders are trackable, BUT we wouldn’t mind not speaking with you and just having you go online and place the order instead of tying up our customer support people and then making us track the order based on the phone number you dialed.
What is that simple solution? (actually […]

I hear it all the time … “our home page has many different directions where visitors might go and so we can’t structure a pre-defined path route”. I can actually relate to this problem. But how do you go about pre-defining the path and working on achieving it?
It’s easy …. start from the second page.
When […]