Category: General

Web Usability ….. People are Blind »

     I smile when someone asks me “why do we need to repeat our marketing message more than once?” My response is … people are blind and forgetful as well. We see every element on our websites because we placed it there. Website visitors however don’t. If it’s important to make a sale … repeat it twice, […]

Love Blogging but Hate Typing? Alan Levy has just the thing for you. »

About two years ago, Alan Levy received the devastating news that his father’s cancer had returned for the third time. As a way to keep his family and friends updated, Levy, 49, decided to start a blog. Levy was blown away by the size of the blogging community, which immediately got him thinking about better […]

Google Trends After an Update »

DMNews The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with tempered enthusiasm by search marketers. Google Trends has always been useful, and these updates make it more useful than before, said David Berkowitz, director of emerging media for search marketing […]

“Hello, We’re an Ethical SEM Company” »

Look at the title of this post. That’s exactly what I heard today on the phone before a guy made his pitch to become our SEM/SEO provider. Tell me … how bad does the industry get to have people start their pitch with “Hello, We’re an Ethical SEM Company”?

A Guide to Vertical Search Advertising »

DMNews; “Vertical search engines, as deemed by e-marketing and search-engine pundits, are the “hottest trend in search.? As VSEs diversify, they become more attractive to users and advertisers alike. Here’s how to integrate VSE advertising into your next marketing campaign. What are VSEs? Unlike general search engines like Yahoo and Google, which crawl the entire […]

3 Simple Ways to Make Your Online Business Standout »

Entrepreneur; “Standing out from the crowd is your key to success, but it can be difficult on the crowded internet. The following entrepreneurs use a variety of ways to rise above the noise. 1. Packaging: ScrapYourTrip.com, an Orlando, Florida, scrapbooking supplier, uses customized Priority Mail boxes from the U.S. Postal Service that are specially branded […]

What You Should Know about Keeping Online Payments Safe »

Entrepreneur; “Ever hear of the Payment Card Industry Data Security Standard? Get to know it because not complying with the PCI DSS could your online business big bucks. The PCI standard, a requirement since 2001 that’s increasingly being enforced among growing businesses, is intended to help organizations protect customer account data. It includes requirements for […]

Marketing Your Website On and Offline »

Entrepreneur; “The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn’t a “Build it and they will come” scenario. If people don’t know about your website, they can’t visit–and learn about what you have to offer. That’s why marketing your […]

Tips to Improve Your Online Newsletter »

DMNews; You’ve been sending your online newsletter for some time now. But lately you’ve noticed your click-through or open rates getting a bit soft. Before you redesign the layout, here are five content-related pick-me-ups. Introduce an expert — perhaps you? Does your online newsletter come from your company or a human at your company? Remember, […]

Maximize Online Leads With These 5 Pointers »

DMNews; Some consumer-oriented companies and the majority of business-to-business firms don’t actually sell products or services online. Rather, their Web sites are designed to educate, differentiate, build relationships and foster interaction. In short, the vast majority of these sites are intended to generate inquiries and leads. The ultimate goal — a sale — likely occurs […]