17 Most Common PPC Mistakes Web Marketers Make »
By Igor Mordkovich on Jan 3, 2007 in Featured, General, Online Marketing, PPC (Pay Per Click) | 32 Comments
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of […]
