BizMord Online Marketing Blog

About two years ago, Alan Levy received the devastating news that his father’s cancer had returned for the third time. As a way to keep his family and friends updated, Levy, 49, decided to start a blog. Levy was blown away by the size of the blogging community, which immediately got him thinking about better […]

Look at the title of this post. That’s exactly what I heard today on the phone before a guy made his pitch to become our company’s SEM/SEO provider.
Tell me … how bad does the industry has to get to have people start their pitch with “Hello, We’re an Ethical SEM Company”?

Entrepreneur;
“Standing out from the crowd is your key to success, but it can be difficult on the crowded internet. The following entrepreneurs use a variety of ways to rise above the noise.
1. Packaging: ScrapYourTrip.com, an Orlando, Florida, scrapbooking supplier, uses customized Priority Mail boxes from the U.S. Postal Service that are specially branded with the […]

DMNews;
Some consumer-oriented companies and the majority of business-to-business firms don’t actually sell products or services online. Rather, their Web sites are designed to educate, differentiate, build relationships and foster interaction. In short, the vast majority of these sites are intended to generate inquiries and leads. The ultimate goal — a sale — likely occurs offline […]

Entrepreneur;

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.
The advertising of the future is going online–and going local.

There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers. A recent study by ROI Research Inc. […]

MSNBC;
Some high-profile bloggers are beginning to include job listings on their web sites to draw readers in and generate extra cash in a further sign that the handful of blogs that attract the biggest online audiences are starting to behave more like mainstream media outlets.
While employers have long sought out […]

ManageSmarter;
“Summer is a great season. Vacations, long days and warm nights inspire feelings of happiness and the subsequent memories sustain Northerners during the cold and dark winters. It is so tempting to turn off not only your Blackberry but your attention to marketing. Nobody does anything until after Labor Day anyway, right? Wrong. […]

BusinessWeek;
“Startups scrambling for domain names—the shorter and catchier, the better—find themselves in negotiations with owners of desirable Web addresses
Andrew Frame had several criteria for the name of his VoIP (Voice over Internet Protocol) startup. It had to be universally pronounceable, memorable, and short—ideally, no more than four letters and two syllables. Of course, the dot-com […]

Entrepreneur;
Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won’t replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events.
Entrepreneurs save on the costs of travel, booth materials and employees’ lost productivity.

People want to be a part of something bigger than themselves. We want to get on the “community” boat and have a part in building the thing that’s bigger than us. Even when we prefer to join a smaller group, we like it for it’s exclusivity and yet we work to make it bigger and […]