By Igor Mordkovich on Jun 29, 2006 in Marketing Strategy, Customer Service, General, Traditional Marketing, Online Marketing | 1 Comment
You heard this before. “Build a community within your business” “Look at what Build-a-Bear-Company did” “Look at the Harley Davidson and their community” “Community equals loyal customers.”
I couldn’t agree more, but what are some ways of building a community in the online world as well as the offline world?
Community = bringing people together. Few ways […]
By Igor Mordkovich on Jun 23, 2006 in Business Wisdom, Marketing Strategy, Customer Service, General, Traditional Marketing | 0 Comments
Listen, educate and then sell. Sounds so simple but why can’t sales people follow this path?
I speak to many sales people on a daily basis. Sometimes I need a special software to handle our tasks and sometimes I need services to help out. It’s unfortunate that 9 out of 10 times the sales person will […]
By Igor Mordkovich on May 19, 2006 in ASK.com, Customer Service, PPC (Pay Per Click) | 0 Comments
After attending the Search Marketing seminar in NYC and listening to how “great” ASK.com is from the keynote speaker Barry Diller … we’ve decided to jump on board and try Ask.com ……. we actually got a $100 bonus gift from ASK … so here we go.
After launching the program I’ve gotten a personal # for […]
By Igor Mordkovich on May 19, 2006 in Customer Service, General | 2 Comments
It’s kind of funny but isn’t it “amazing” that being a loyal customer will “with most companies” cost you money? Confused? Dazed? Buzzled?
Well, let’s take a look at the cell phone companies. Who gets the best deal??? You damn right … New Customer.
Look at Optimum Package (cable TV, phone and internet company). New customers pay […]
