By Igor Mordkovich on Jul 18, 2006 in Marketing Strategy, Business Wisdom, Increase Conversion Rate, General, Traditional Marketing, Online Marketing | 0 Comments
Have you noticed that it’s much easier to critique and make suggestions to the marketing projects of someone else’s creative than your own? Problem is … when we spend too much time working within our industry, it’s difficult to get out of the box and get a fresh look at our marketing creative.
No it’s not […]
By Igor Mordkovich on Jul 17, 2006 in Business Wisdom, Marketing Strategy, General, Traditional Marketing, Online Marketing | 1 Comment
I am not a fan of motivation speeches “Make mistakes, strive harder, work hard, if you fail it’s great…” This post is not about that!
What I mean when I say make mistakes is … if you are doing some sort of advertising, you’re using your educated opinion and knowledge in marketing to structure the ad […]
By Igor Mordkovich on Jul 13, 2006 in Business Wisdom, Branding, Marketing Strategy, General, Traditional Marketing, Online Marketing | 2 Comments
Have you noticed that most companies use multiple images on their advertising materials, website, billboards, etc? No, that’s not the “1 Image Rule”. It’s what I call … “Confuse the sh*t out of a prospect” strategy. Here is what I am talking about…
When we use images on our websites or other marketing driving channels we […]
By Igor Mordkovich on Jul 6, 2006 in Business Wisdom, General | 0 Comments
As I am getting off a highway on Exit 5, I see about 5-7 young kids (age 10-15) dressed in a baseball uniform, holding a cup in their hand and approaching cars that stop for a red light. Am I the only one who sees a problem in this picture?
The worst thing is … I […]
By Igor Mordkovich on Jul 6, 2006 in Business Wisdom, Marketing Strategy, General, Traditional Marketing | 1 Comment
Naming a business is (most of the time) a fun process. You sit down and start writing possible names on a peace of paper and then you ask others what they think about it, …
After few hours and a bit aggravation, you might say … hey my full name is John Brent Smith …. what […]
By Igor Mordkovich on Jul 3, 2006 in Business Wisdom, General | 0 Comments
1. “…the credit goes to the man who convinces the world, not to the man to whom the idea occurs.”
2. “A wise man changes his mind; a fool never will.”
3. “Only those who dare to fail miserably can achieve greatly.”
4. “A life spent making mistakes is not only more honorable, but […]
By Igor Mordkovich on Jun 23, 2006 in Business Wisdom, Marketing Strategy, Customer Service, General, Traditional Marketing | 0 Comments
Listen, educate and then sell. Sounds so simple but why can’t sales people follow this path?
I speak to many sales people on a daily basis. Sometimes I need a special software to handle our tasks and sometimes I need services to help out. It’s unfortunate that 9 out of 10 times the sales person will […]
By Igor Mordkovich on Jun 19, 2006 in Business Wisdom, General | 2 Comments
Most business owners consider themselves to be an entrepreneur material, OR better yet, “Born Entrepreneur” and that’s great, but sometimes this can get in a way of their business when they think they can do it all.
I am talking about business owners in the stage of a start up trying to save costs by doing things […]
By Igor Mordkovich on Jun 12, 2006 in Business Wisdom, Marketing Strategy, General | 4 Comments
We’re all eager to learn. This is why we read blogs, subscribe to magazines, buy books from our Wish List on Amazon. My amazon wish list has over 85 books right now. My birthday is September 2nd.
Anyway.
It’s great that we want to learn more and in my opinion this is what drives our […]
