BizMord Online Marketing Blog

The reason why YouTube, Wikipedia, and other user generated content sites are big is because of the elements contained in them. These elements can be implemented in your own business tomorrow. Here they are…
Element number one is … user generated. (Example: YouTube, Wikipedia.) Would you break something that you have created? Would you say anything […]

Now … I hate those motivational speeches that sound like they’re telling you where the gold is. People just don’t understand that no one will pay for you to listen where the money is.
The video below is something I am sure I’ll be coming back to for years to come. It’s simple, it’s not rocket […]

We do our best to get that account (business) because we want it so much. We send out our “cute” proposals and power point presentations, we try to impress and more. Finally, we got that account. Whew… Let’s celebrate and move on to another perspective client. Sounds familiar?
We forget that when it comes to ongoing […]

We all know that having smart people working for you is crucial, but who should these people be? What should they be good at? What company positions are “crucial” for a successful Internet business?
In my “years” of business life I had to hire, as well as fire employees. I’ve learned that there are 4 job […]

Think about it. What do you do when a company sales pitch starts with……… “We are the leaders in our market, we have big accounts, we service Fortune 500 clients, we are the best, our customer support is the best…”
I usually stop a sales person and say “I do not care about other companies nor […]

Today I received a story about ads being used on conveyor belts in all major supermarkets. Clever idea?
I am sure some will agree and some will disagree. That’s the beauty of it. Hey why don’t we put ads everywhere a human eye might look? How about having an “Advertising cloud ad in the sky” displayed […]

It’s Friday and I’ll allow myself to post something like this…
Ok … I am a fan of Seth Godin and I do read his marketing books. Interesting guy to listen to. But what happens when we mix marketing with politics, religion, race, etc?
It can get you into hot waters.
When Seth was interviewed by Guy Kawasaki […]

“Look at what the competitors are doing, do these things better and you’ll win the #1 spot”
That’s the strategy that many companies have when they start competing. They get a list of 20 competitors, draw a marketing comparison chart and work on every point to be better at it. Heck, why not even place this […]

I found this Seth Godin Google video you might really enjoy watching. It’s not old … Feb 2006 and he talks a lot about marketing, google and permission marketing.
http://video.google.com/videoplay?docid=-6909078385965257294&q=marketing

If your product is not “main stream” do you really need branding or are we using “branding” as an excuse for money wasted on non-performing ads and strategies?
Look … I am a fan of branding and I think it’s an amazing art and science to accomplish what big brands have accomplished, but not all products […]