Category: Book Reviews

Book Review: Positioning by Al Reis and Jack Trout »

Buy it at Amazon This is an excellent book for marketers to read. I’d even “position” this book as one of the best marketing books out there. Today, when there is so much “fluff” out there and things being repeated and re-sold in books, you come to realize how much you appreciate a fresh thought. […]

Book Review: All Marketers Are Liars by Seth Godin »

Great title Seth. The real name of the book would be “All Marketers Are Storytellers”, but it would be a bit boring. I found this book to be unique in it’s content. There was that main idea that consumers buy the story, not the product and this theory applies to many products and services. Just […]

Book Review: Creating Customer Evangelism by Ben McConnell & Jackie Huba »

I decided to read this book based on the title and surely the amount of good feedback it received on Amazon. What the book talks about is how other companies make the shopping experience memorable for the customer. The author takes a particular company and clearly shows their customer focused marketing and relationship building. Customer […]