Category: Affiliate Marketing

Do Your Affiliates Cash in On Your Brand Name using PPC? »

If you run an affiliate program you should know this… Some of your affiliates will place PPC ads bidding for your company’s name. Now … this is a clever trick and something you should not allow. If you have competitors bidding on your company’s name you should go and place your own PPC ad right […]

What do Your Affiliates Want & How to Attract More of Them. »

Did you know that 9-40% of typical online merchants’ sales come from the affiliate program, yet many ignore to perfect it. Could it be that we don’t want to spend too much time on affiliates or maybe we just don’t know how to? Companies think that if you apply the same “marketing” approach to affiliates, […]

Can Affiliate Program Help Your Search Engine Optimization Strategy? »

Many companies started their affiliate programs mainly for the reason to get relevant clean links to help in their SEO (search engine optimization) efforts. Did it work for them? For some I am sure it did, but when you try to catch two rabbits at the same time, you might just loose both of them. Here is […]

Affiliate Links for SEO Success? Forget About it! »

Yesterday I’ve received an e-mail from one of my subscribers asking me about affiliate links and if Google will value them if the company runs it’s own Affiliate management program. I decided to write a bit about it here… We all know (hopefully) that you get no value from those affiliate links generated by affiliate […]