BizMord Online Marketing Blog

As many online marketers know … phone orders are trackable, BUT we wouldn’t mind not speaking with you and just having you go online and place the order instead of tying up our customer support people and then making us track the order based on the phone number you dialed.
What is that simple solution? (actually […]

I hear it all the time … “our home page has many different directions where visitors might go and so we can’t structure a pre-defined path route”. I can actually relate to this problem. But how do you go about pre-defining the path and working on achieving it?
It’s easy …. start from the second page.
When […]

Well, it took me 5 days to post that I am back from the SES show in NYC. (Can I be “back” if I live in NYC?”) Anyway, below are a few ideas, tips, reminders, etc that were mentioned at the SES show.

When doing PPC, be sure to separate 1 campaign per country. Don’t combine […]

Well, I am going to be at the NYC SES show this week. I look forward to those “boxed lunches” and “fresh coffee”. Anyway.
Feel free to say hello.
I don’t know if I’ll be blogging each session I go to. Nevertheless, I do believe that I’ll post here some of the very best ideas and comments […]

And so Google AdWords is testing yellow background for paid ads in their search results. Quite a few marketers are happy about it but I find my self saying … “this will lower the CTR”. Quite a few agree;
“Definitely , the light yellow background will help searcher to recognize sponsored results than organic results.”
Now … […]

Ok, this is not a NEW idea that Incisive media implemented but it’s something to know whenever you want people to take big steps (like paying $1,700 for a seminar).
People hate big barriers such as high price, long term contracts, commitments (applies to us guys ), etc. So what do you to lower those […]

Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess […]

Google has announced that they are welcoming advertisers who are interested in trying out Google audio ads that will run on the radio within U.S.
What they mentioned is that you have to be a current AdWords advertisers to sign up to this program. I’ve actually received a quote from one of the Google salespeople that […]

If you’re looking for a job in or around NYC you might want to visit the Google’s job openings page. With the opening of their new office in Manhattan, it’s no wonder that they now have 191 job positions to fill.

Don’t forget … your resume will be one of thousands. Ideas???
Pink paper? Huge headlines? Cover […]

If you ask a web copywriter to show you the most important pieces of the web copy he would tell you that the headline AND the P.S. at the end are the two crucial parts of any ad writing. But does a compelling headline make people read what you have to say? Now comes the […]