BizMord Online Marketing Blog

Inc;
To shorten the online sales cycle, we must bring clarity to our customers.
Customers don’t create long sales cycles — salespeople do. The biggest contributor to dragging out the selling cycle is salespeople / websites prematurely presenting solutions to customers who may not believe they have a problem, or even if they had a problem, didn’t […]

The American Bar Association recently launched a new website aimed at helping small-business owners deal with the complicated legal issues involved in running a business online.
SafeSelling.org provides answers to frequently asked questions from owners about the creation, launch, and operation of an online store or e-commerce venture. It offers information on everything from obtaining a […]

B2B;
Search companies are racing to introduce sophisticated behavioral targeting tools, a trend that continues to personalize the search experience for users and has vast potential benefits for advertisers.
Google has been quietly testing a feature that delivers ads to users based not only on the words on which they are searching but also […]

An international survey of more than 4,300 consumers, found that 23 percent considered their customer service experience ‘’significantly better,” and an additional 38 percent felt it was ‘’somewhat better” while only 12 percent thought it was worse.
According to the survey, over 61 percent of consumers see call centers as doing a […]

InsideCRM;
“Most business schools would love for you to believe that an M.B.A. is the ticket to huge paychecks and unlimited career growth. However, a large number of businesspeople have achieved success without a business school’s stamp of approval. In fact, BusinessWeek reports that fewer than one of three executives who reach upper- echelon positions hold […]

Bitemark;
“If your business sells online, receiving your first international order can be thrilling. One of the great things about selling online is the ability to reach markets far away for a low cost.
But beware, the ease of conducting transactions over the Internet belies the potential minefield of international trade. Before you leap […]

BusinessWeek;
“Startups scrambling for domain names—the shorter and catchier, the better—find themselves in negotiations with owners of desirable Web addresses
Andrew Frame had several criteria for the name of his VoIP (Voice over Internet Protocol) startup. It had to be universally pronounceable, memorable, and short—ideally, no more than four letters and two syllables. Of course, the dot-com […]

What this post is about can completely apply to your internet marketing strategy, so read on and don’t jump.
Why is it that every time I see a dentist TV ad they have a person sitting in the examiner chair with their mouth wide open and 20 things sticking out of it … oh and a […]

Google is making a little change to their way of ranking the top 3 PPC positions within their AdWords system. Here is what they say;
“The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality […]

Kiplinger;
Search engine providers (such as Yahoo!, Microsoft and market leader Google) offer Internet advertisers exceptional targeting capabilities through the sale of advertising space linked to “keywords.” An advertiser that purchases keyword-linked ad space gets to display its advertisements adjacent to the results the search engine generates when a consumer searches for a particular keyword.
For example, […]