BizMord Online Marketing Blog

Entrepreneur;
“With the vast majority of Americans researching products on the internet before they purchase them in stores or on the web, it’s no surprise that a whole new form of shopping is emerging. “Social shopping” is the intriguing offspring of social networking and online shopping, and it can offer your growing business just the marketing […]

Entrepreneur;
“You know your product is the best around, but if you’re not selling obvious necessities, your customers will need some education on why they need your product or service.
“Marketing really is an education process,” says Michael J. Makropoulos, managing partner at Ntrinsic Inc., a strategic marketing firm in Atlanta. You might educate consumers one-on-one, […]

IMediaConnection;
Maybe it’s because Google and others have demonstrated there’s money to be made at the local level through self-serve, but it seems as if there are a lot of online opportunities that can work for local businesses. The key to prioritizing these opportunities and making the call on which might be right […]

AdvertisingAge;
Sharp Companies Will Do More Than Dangle End-of-Year Carrots in Effort to Retain Employees.

Salary increases aren’t the only reason why someone stays in or leaves a job. Still, bonuses are much-anticipated additions to regular compensation. In a candidate-driven market, companies that think big, think differently and listen to what their employees […]

Entrepreneur;
In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners.
It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. […]

Entrepreneur;

Businesses perish in untimely ways, many of which are largely out of an entrepreneur’s control: There’s too much competition. The public is no longer interested in your product or service. You’re a victim of bad luck–you opened a business on the Gulf Coast a few weeks before Hurricane Katrina hit. Maybe a trusted employee has […]

MSNBC;
Some high-profile bloggers are beginning to include job listings on their web sites to draw readers in and generate extra cash in a further sign that the handful of blogs that attract the biggest online audiences are starting to behave more like mainstream media outlets.
While employers have long sought out […]

WSJ;
A few months after launching a blog early last year, Get It In Writing Inc. started seeing traffic to its Web site soar.
Today the small marketing-copywriting firm in Boca Raton, Fla., draws as many as 150,000 unique visitors a month to its site, compared with an average of only 100 before the […]

ManageSmarter;
“Summer is a great season. Vacations, long days and warm nights inspire feelings of happiness and the subsequent memories sustain Northerners during the cold and dark winters. It is so tempting to turn off not only your Blackberry but your attention to marketing. Nobody does anything until after Labor Day anyway, right? Wrong. […]

Inc;
To shorten the online sales cycle, we must bring clarity to our customers.
Customers don’t create long sales cycles — salespeople do. The biggest contributor to dragging out the selling cycle is salespeople / websites prematurely presenting solutions to customers who may not believe they have a problem, or even if they had a problem, didn’t […]