As marketers and SEO people, we do a lot of this …. link:http://www.competitorname….. and thus we see who links to them, BUT when was the last time you simply “Googled” your competitors?

Do you think that Google does not consider a number of websites talking about a company and not necessarily linking to it? Think again.

Every time I Google a competitor I always find something new. A new joint venture they are running, their articles, news about them, PDF documents…

Start Googling.