Think about it. What do you do when a company sales pitch starts with……… “We are the leaders in our market, we have big accounts, we service Fortune 500 clients, we are the best, our customer support is the best…”

I usually stop a sales person and say “I do not care about other companies nor do I care how big you are. And why should I? If they feel like they need to praise themselves and pat them selves on their shoulders I do not want my time to be wasted on it.

So … what can change/improve today’s “over-hyped sales pitch”? …… Something negative.

Hertz

“We are #2, we try harder”

Service company

“We are a small company … we can’t afford to loose a customer this is why we work hard to please every client.”

Usually I have dozens of examples to many things that I talk about. Right now I hit a “wall block”. I can’t give you marketing examples and I don’t want to spend time creating them. If you’re reading this blog I assume and hope you’re intelligent enough for me not to chew things for you.

Point here is … say something truthful and not necessarily positive about your company to gain trust. THEN turn that negative into a positive.

“Here is why our negative will at the end benefit you…”