SEO Strategies After the Google’s Big Daddy Update
By Igor Mordkovich on May 17, 2006 in SEO
It’s simple …. just like Google stated. We know what you’re doing.
I won’t make this long but few things to pick up from what was mentioned by the guys at Google is that…
- Every update looks to be stricter on links (the ones you buy).
- Reciprocal linking can hurt you if Google suspects that your reciprocal links have been created for the SEO purposes (oh and they will know)
Bottom line is;
- Get a Blog going for your business. …. host your Blog on it (That blog will hopefully get popular and within your articles you can link back to your home page)
- I predict that in the future Link Purchasing will go dead. Yes, you heard me right … DEAD. Simply because google will get tougher and smarter. You have a choice … either you spend all your energy and money on “link purchasing” OR you work on your site to make it the best in your industry … thus get the links naturally.
After the Google update, I’ve noticed that the sites I knew were purchasing links, got slammed and taken back to page 20+ on google. Those links were relevant …. but paid for.
How does google know when it’s paid and when it’s not…? Here is “my” theory.
- Google bot reads around your link. If it finds words such as “Advertisement, add link, add site, text link…” or anything like that … it will raise the red flag.
- Google most definitely sees where on the web page your link is. On the right and left hand sides what do we put???? You’re absolutely right Shnukums …. advertising or navigation. So unless you’re within content (center), money down the drain.
- Site wide links….?????? I call it affiliates or ads. I knew a site that had just one link to another site. That linked worked well. Once this guy did a Site wide link (placed the same link throughout the entire site/pages) link was devalued.
You have a choice … once again. You either fight the wall or you work ON your business.
I guess it’s my day to play Devil’s Advocate!
Reciprocal linking (outside of linking with bad neighborhoods) will never “hurt”. Maybe it won’t help. If Google can determine that a link was reciprocated then that link will simply lose it’s value. That’s a hard thing to determine, unless you use a “links” page or directory, then it’s easy.
Link buying, again, a hard thing to determine but there are some tell-tale signs which you already mentioned. If done right, both reciprocal links and purchased links can be virtually “undetectable” by Google.
But in both cases, why do it just to game the engines? If you do it because it’s a good marketing strategy then it doesn’t matter what the search engines do with them.
St0n3y | May 18, 2006 | Reply
Stoney … info was taken from the Google’s Blog. All I did was paraphrase it a bit.
They mentioned that “big” reciprocal linking projects will be devalued.
….I mean they do care who you link to.
Igor M. | May 18, 2006 | Reply
Right, Cutts’ mentioned “excessive” reciprocal links. Interesting how vague that word really is? Does that mean any more than 25 reciprocal links, or 50% of links are reciprocal, or that more to non-authority sites than authority sites? Only Google knows.
St0n3y | May 18, 2006 | Reply