Word on the “street” is that Googles’ new PPC landing page algorithm is more targeted towards those spamy sites giving you hundreds of links to other sites. This is somewhat true.

After running through keywords we target, I’ve noticed that those keywords that we target but never use on the site fell by more than 8 spots down the line. Some keywords moved from #4 to #29 on the PPC chart. The story is a bit different for keywords that do appear on the landing page. Not a big change in movement.

It seems that Google only wants to make sure that the landing page does use at least a few of the keywords for which you’re bidding. My suggestion to you is … go create some landing pages.