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This is an excellent book for marketers to read. I’d even “position” this book as one of the best marketing books out there. Today, when there is so much “fluff” out there and things being repeated and re-sold in books, you come to realize how much you appreciate a fresh thought. This book gives you exactly that.

The book is about learning how to position your business, your strategy as well as your self. If companies do not state their position they leave this important decision to consumers to make which can be a disaster.

Each chapter in the book talks about a different marketing strategy and surprisingly it does not only stress on the great achievements of other companies (something that most marketing books like to do with lack of point). Al Reis and Jack Trout do a great job concentrating on naming a business (crucial step). Do you want to name your business with your initials? Read the book.

I will not post a summary of the book here as I feel it’s important you read the book. It’s a worthwhile read.