Keyword Rich URL for Higher Ranking on Google… Is It Worth It?

Many people think that having keywords in your website’s URL address can be beneficial to Google rankings. It is “somewhat” true but not in a direct way. Here is what I mean.

Google does not look at your URL and tell it’s self … “wow, they got the URL, so let’s rank them high”. So you can forget about that idea. Important: The only time Google can rank a URL higher based on it’s URL words is if the keyword is not competitive. Ex:

So how does having a keyword rich URL help you in your rankings “indirectly” ? Ever heard of “anchor text”? Anchor text is the words that other sites use to link to your website. Example:

Igor M. is a writer for his marketing blog that he updates every day.

Words “Marketing blog” are a link to my blog. I just told Google that this is a link to a site that has something to do with Marketing and a Blog. This is what Google will value as it clearly tells how other sites identify your website.

Now … many sites when they refer to your website will link to you using YOUR SITE’s NAME! And so if your website name and URL has keywords in it, you start benefiting from your keyword rich URL.

Look … it’s up to you to decide if you want to name your company based on what Google likes. If you’re looking to be in business for a long run I’d focus more on the brand name that will work with your target market and not worry about Google ranking you just because your URL is

On the other hand if you feel that having a keyword in your URL will help your prospects understand and remember what you do … go right ahead and buy the damn thing. :-)

7 Comment(s)

  1. MSN does give high favor to exact match urls. Very high favor! I know that for a FACT.


    David Frey | Jun 28, 2006 | Reply

  2. David, I focused this article mostly on Google.

    Regarding MSN … in some cases I found this to be true and in many other cases I saw other sites with non keyword URL rank higher than sites with the keyword rich URL.

    Do a search for “Medical Alert” and you’ll see what I mean. Do a search for “Bedding”.

    Igor M. | Jun 28, 2006 | Reply

  3. yes I completely agree with your point.. Thanks a lot.. But
    But I dont think that Keyword rich url is only the solution of SEO…
    We should use keywords in title tags and content etc…. It will be more beneficial for us…


    NIKHIL AGARWAL | May 7, 2009 | Reply

  4. Well Actually this post is quite old now and I can tell you that Google do take into account keywords in URL’s. Now it may only be 2% of the whole seo pie but it can account for something.
    Just my 2 cents.

    Troy | Jun 19, 2010 | Reply

  5. Yes, I very much agree that a to be successful Business must have a brand name, it is a proven fact not only for online Businesses but to any type of Business. So, yes URL keywords helps in in high Google ranking either directly or indirectly. Rich content article.

    Craig's Traffic Bonus | Jul 26, 2010 | Reply

  6. Having your URL as the main keyword does give a great advantage but this does not mean they have top spot. You dont always find the keyword domain on the front page of a search and this is down to a few things. Firstly, content needs to be unique, fresh and relivant, secondly, there needs to be activty on the site, finally, backlinking strategy needs to tack place.

    It’s great to have a keyword domain but don’t rely on it! you still need to put the work in and if you get your keyword domain on first page for that search you have the advantage despite the search stats for each position out of the ten possible ones.

    Acme Phone Leads | Oct 16, 2010 | Reply

  7. Yes it’s old post but a good one about url concept in google, now a days google prefer clean and short url, and it also consider keywords in url, so google is also give some tome your domain name relevancy related to URL

    Martendra Singh | Apr 1, 2015 | Reply

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