Remember when we said … “Stop making your order process so long and confusing”? Then we said, “don’t make the order process longer than 2-3 steps”? Well, here is a new kind of a order process tactic.

http://www.last.fm/signup.php

I feel that this tactic is worth testing. I sure will.

 By the way … The Eisenberg brothers (my neighbors) just released their new book about web conversion called “Waiting for Your Cat to Bark”

From what I heard so far, the books is worth the read. I will be sure to post a book review on it soon.