I decided to read this book based on the title and surely the amount of good feedback it received on Amazon.

What the book talks about is how other companies make the shopping experience memorable for the customer. The author takes a particular company and clearly shows their customer focused marketing and relationship building.

Customer evangelism is something that a company should be working on and once you spot one, DO NOT ignore them. This could be your sales force! In many instances the book talked about creating a community (this we know) as it will help create evangelism.

Few companies mentioned and studied throughout the book were, (Southwest Airlines, Build-A-Bear Workshop, Krispy Kreme, The Dallas Mavericks, IBM, O’Reilly and Associates, and SolutionPeople)

In some instances I felt as if I was reading an ad for a particular company (which I hate to do). But I believe that information was valuable and there was a lot that I could take away from the stories.

I’d say the the book was easy to read and I recommend it to a marketer or a business owner.