With the updates Google made to their algorithm, more tests prove that they’ve become smarter about filtering spamming sites (you know, the ones who use their keywords 40 times in the same paragraphs) by really looking into the text used.

When you write something, you might refer to it using different words. Let’s say a word “search engine optimization”. A word such as website ranking, SEO, marketing, keyword… are all relevant words to search engine optimization. But besides that what I suggest doing is, when you optimize your site for a certain keyword, go check out the thesaurus for that word. See alternative words??? Good. ……..Use them!

To keep it short and sweet. It seems that Google values a site that does not only focus on their 2-3 keywords but a site that reads like a news site. For that, you have to use natural, relevant words/content to the keywords you optimize for.

Why might this work? It’s simple. This way your site’s content looks natural and not SEOed.